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Senior Director, Distribution
4 months ago
Hilton's Commercial Services organization is comprised of over 4,000 team members driving our sales, marketing, revenue management, client support, customer experience, technology, analytics, and Global Distribution functions. These functions are the core of Hilton's "commercial engine" and are key to Hilton's ability to drive profitable growth. Global Distribution is responsible for the commercial and business strategy, operations, and services such as payment for the digital third party channels that drive business for Hiltons' 6,400+ hotels globally.
What will I be doing?
The Senior Director, Distribution – Asia Pacific (APAC) will lead the successful execution of strategies and tactics designed to ensure that digital third party demand, revenues, and business mix compliment Hilton's overarching distribution strategies and commercial objectives. The incumbent will be responsible for the account strategy for Online Travel Agents (OTA), Bedbanks, and other digital third party channels, as well as relationship management, media program optimization, and business development. The incumbent will establish the guardrails for new channel engagement and the continued enhancement of existing channel partner performance.
The Senior Director, Distribution – APAC will lead key commercial negotiations with third parties, evangelize the distribution vision with cross-functional key partner groups within the organization, and must be able to identify business risks and opportunities. The incumbent will make critical, data driven decisions and have the ability to push distribution initiatives from ideation through to execution in a highly collaborative fashion.
More specifically, the incumbent will:
Create, communicate, and execute a well-defined online distribution strategy and roadmap with clear critical metric objectives.Define, develop, and lead strategic and tactical regional, and local channel optimization plans that support the company's commercial objectives.Ensure the successful integration of distribution channel initiatives into broader commercial focus strategies.Direct the creation and maintenance of frequent and accurate monitoring, analysis, tracking, and Quality Assurance (QA) processes across all channel partners and associated tools and processes, driving continuous improvement.Oversee large-scale operational projects, centered around improving key distribution processes and functions, with a continued focus on effective change management and low impact deployment.Enhance the management, analysis, and communication of channel performance against critical metrics.Effectively negotiate third party contracts, stay current with distribution related legislation and contribute to strategic engagement with influencers in the space.Liaise with cross-functional teams to improve the understanding of channel demand and implement tactics to direct the demand in a way that supports strategic enterprise revenue optimization goals.Enhance the regions understanding of the online third party space, as well as the global team's understanding of APAC specific distribution trends and needs.Stay abreast of and provide subject matter expertise on distribution related industry trends and innovation opportunities, including new players and business and economic models.Build, lead, and develop a team of exceptional online third party strategy, operations, and optimization professionals.Develop and build new programs to support APAC hotels performance and increase reach to consumers.What are we looking for?
A Senior Director, Distribution – APAC serving Hilton Brands is always working on behalf of our Guests and working with other Team Members. To successfully fill this role, you should maintain the attitude, behaviors, skills, and values that follow:
Deep understanding of the OTA, Bedbank, metasearch, and distribution landscapeDemonstrated ability to optimize revenue and manage demand through digital third party channelsRecent experience handling a large online channel at scale and developing plans to improve that businessCapacity to analyze online, digital data and metrics to provide strategic directionCapable of identifying, prioritizing, and articulating highest-impact initiativesAbility to simultaneously lead multiple large-scale projectsValidated ability to negotiate sizeable distribution contractsCollaborative teammate, who makes good judgement and can influence internal and external decision makers with diplomacy Work well under time constraintsGreatly focused on process and organized, with keen attention to detailAble to thrive in a fast-paced, diverse environmentDynamic leader with strong interpersonal and communication skillsTo fulfill this role successfully, you should demonstrate the following minimum qualifications:
10 years of professional experience10 years working in role-relevant environments and fields5 years managing peopleTravel regionally and globally, up to 30%It would be helpful in this position for you to demonstrate the following capabilities and distinctions:
BA/BS Bachelor's Degree and/or MA/MS Master's Degree in Business AdministrationProfessional experience in digital travel, hospitality, or adjacent industries and business disciplinesSound understanding of Hilton brands, operations, systems, and organizationWhat will it be like to work for Hilton?
Hilton is the leading global hospitality company, spanning the lodging sector from luxurious full-service hotels and resorts to extended-stay suites and mid-priced hotels. For nearly a century, Hilton has offered business and leisure travelers the finest in accommodations, service, amenities and value. Hilton is dedicated to continuing its tradition of providing exceptional guest experiences across its global brands. Our vision to fill the earth with the light and warmth of hospitality unites us as a team to create remarkable hospitality experiences around the world every day. And, our amazing Team Members are at the heart of it all
