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Manager, Consumer Insights
2 weeks ago
Job Description:
At NielsenIQ, our obsession in helping our clients to grow through a comprehensive understanding of consumer behavior leveraging on the ongoing innovation in technology is what motivates us.
Our work helps our clients set growth strategies and determines what products or services you ultimately see in the market and how our clients drive their marketing and trade strategies.
He/she should be recognized having an expertise in Quantitative Consumer Insights with strong market research technical skills, well-versed and hands-on experience in research solutions and statistical modelling techniques including Brand equity/ Health studies, U&A studies, Segmentation, Concept/product tests, Customer Experience and Satisfaction studies.
Responsibilities
As a Manager within the Consumer Insights team, your responsibilities and key expectations will include
Insights Delivery
- Review and finalized draft designs (i.e. questionnaires, analytic plans, reports, presentations) prepared by junior team members.
- Translate data to insights, create compelling stories and powerful synthesis of findings to drive high impact business decisions through insightful and actionable recommendations.
- Support the Associate Director / Director in driving issuebased analyses, build effective analytical presentations and consultative storytelling to clients and presenting to the clients including Csuite management in a clear and compelling manner.
- Provide ideas and thoughtful insights into new ideas and initiatives for clients, showing competency, mastery and consultative influential skill.
- Develop and maintain openchannel communication with toplevel clients to create and foster business opportunities.
- Lead and promote strategic conversations and meetings with clients, which result in traceable CI business opportunities
- Further foster strategic clients' relationship with the aim to provide impactful solutions to clients' business issues.
- Drive overall client satisfaction to achieve high Net Promoter Score (NPS) and a high performing team environment.
About you
Curiosity drives your interest in what moves the market. You find potential in percentages. Managing time and deadlines comes naturally to you. You're known for your impeccable organization. Connecting with clients matters to you, and that motivates you to sift through data for a new angle. You can identify the narratives behind numbers, and you're always looking for what's next.
Qualifications:
- Bachelor's degree in Business, Marketing, Statistics, Social Sciences or related fields
- Minimum 35 years of market research experience (Agency side preferred).
- Experience in managing a high volume of complex quantitative research studies under tight budgets and schedules.
- Proven track record to positively impact client outcomes and ability to influence clients.
- Excellent verbal and written communication skills
- Intellectually curious, critical thinkers and impact driven.
- Cando attitude, with a reputation for providing clarity and creating positive energy.
About NIQ
NIQ, the world's leading consumer intelligence company, reveals new pathways to growth for retailers and consumer goods manufacturers.
With operations in more than 100 countries, NIQ delivers the most complete and clear understanding of consumer buying behavior through an advanced business intelligence platform with integrated predictive analytics.
NIQ delivers the Full View.Want to keep up with the latest updates on our business and #LifeAtNIQ? Follow us on: LinkedIn | Instagram | Twitter | Facebook
Our commitment to Diversity, Equity, and Inclusion
We are proud to be an Equal Opportunity/Affirmative Action-Employer, making decisions without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability status, age, marital status, protected veteran status or any other protected class.
- NIQ or any of our subsidiaries will never ask you for money at any point of the recruitment or onboarding process._
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