Senior Manager, Consumer Insights

2 weeks ago

Singapore NielsenIQ Full time

Job Description:


At NIQ, our obsession in helping our clients to grow through a comprehensive understanding of consumer behavior leveraging on the ongoing innovation in technology is what motivates us.

Our work helps our clients set growth strategies and determines what products or services you ultimately see in the market and how our clients drive their marketing and trade strategies.


This person should have strong expertise in Quantitative Consumer Insights with strong technical skills, hands-on experience managing large scale offline general population studies and a good understanding of research solutions for Brand equity/ Health studies, Segmentation, Concept/product tests, Customer Experience and Satisfaction studies.


Responsibilities
As a Senior Manager within the Public Sector for Consumer Insights team, your responsibilities and key expectations will include

Insights Delivery

  • Review and finalized draft designs (i.e. questionnaires, analytic plans, reports, presentations) prepared by junior team members.
  • Translate data to insights, create compelling stories and powerful synthesis of findings to drive high impact business decisions through insightful and actionable recommendations.
  • Support the Associate Director / Director in driving issuebased analyses, build effective analytical presentations and consultative storytelling to clients and presenting to the clients including Csuite management in a clear and compelling manner.
Client Management

  • Lead client communications including providing regular project related updates, answering client queries and providing solutions for client requests.
  • Develop strong client relationships and demonstrating a good understanding of the client's key business issues and concerns.
  • Drive overall client satisfaction to achieve high Net Promoter Score (NPS) and a high performing team environment.
Project Management

  • Oversee execution of projects end to end (from questionnaire design and data collection, up to delivery of report and presentation)
  • Lead and coordinate across operations teams (fieldwork, data processing, programming etc.) to ensure that project milestones are met so that there is on time delivery & quality expectations are met
  • Lead regular progress update meetings with relevant stakeholders (internal and external)
People Management

  • Team resource management leading to on time delivery & meeting quality expectations
  • Facilitate knowledge transfer by acting as an advisor or trainer and source of technical advice for team members and other associates
  • Establish high standards of performance and hold associates firmly accountable for meeting those standards
  • Develop training plans to ensure that associates are able to grow and demonstrate mastery of required competencies in their jobs and deliver desired performance levels
  • Provide support, recognition, and feedback to assist employees to achieve their performance standards
  • Act as coach, guide, and mentor to employees, driving total independence in managing projects

Qualifications:

  • Bachelor's degree in Business, Marketing, Social Sciences or related fields
  • Minimum 58 years of market research experience (Agency side preferred).
  • Experience in managing a high volume of complex quantitative research studies under tight budgets and schedules.
  • Experience in managing large scale general population studies is a must
  • Excellent verbal and written communication skills
  • Intellectually curious, critical thinkers and impact driven.
  • Cando attitude, personally accountable with a reputation for providing clarity and creating positive energy.
Additional Information

About NIQ
NIQ, the world's leading consumer intelligence company, reveals new pathways to growth for retailers and consumer goods manufacturers.

With operations in more than 100 countries, NIQ delivers the most complete and clear understanding of consumer buying behavior through an advanced business intelligence platform with integrated predictive analytics.

NIQ delivers the Full View.

Want to keep up with the latest updates on our business and #LifeAtNIQ? Follow us on: LinkedIn | Instagram | Twitter | Facebook

Our commitment to Diversity, Equity, and Inclusion


We are proud to be an Equal Opportunity/Affirmative Action-Employer, making decisions without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability status, age, marital status, protected veteran status or any other protected class.

Our global non-discrimination policy covers these protected classes in every market in which we do business worldwide.

  • NIQ or any of our subsidiaries will never ask you for money at any point of the recruitment or onboarding process._

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