Executive, Consumer Insights

2 weeks ago

Singapore NielsenIQ Full time

Job Description:


Maintain a client service orientation by managing the day-to-day administration of client service and coordinating on analysis and reporting of assigned research projects.

Some basic proficiency in data science may be required.

Responsibilities

  • Responsible for the accurate and timely delivery of account outputs including presentations, reports, and workshops
  • Responsible for accurate analyses, and contributes to reports and presentations to ensure deliverables meet the needs of the senior team
  • Applies sample design, screener design, and discussion guide principles
  • Contribute to formulation, articulation, and validation of hypotheses to help build appropriate, relevant, and impactful stories
  • Understand data from various sources (e.g. sales data, trends, qualitative data)
  • Translate data into insightful charts and deliverables with clear implications that will help clients make better marketing decisions
  • Developing the first draft for the manager to review
  • Provide client servicing on more advanced questions and continue to build industry knowledge to gain expertise
  • Fieldwork observation (when required), providing timely & regular updates to client
  • Proactive in addressing any possible red flags, take initiative in finding/providing solutions to any issues
  • Prepare relevant code frames for coders in consultation with the Manager based on all verbatim
  • Final raw data preparation for submission to the Data Processing team
  • Prepare tabulation specs, and the right charting template and submit them to the Data Processing team/ Chartist.
  • Conduct a verbal presentation of the findings, either partial or full presentation to the client
  • Take initiative in seeking resources/assistance, and make corrections while ensuring the project is executed within the scheduled timeline and budget
  • Participate in regular review/feedback of systems, procedures, and any operation concerns with the end goal of improving productivity and costefficiency
  • Perform other related functions that may be assigned
  • Drive overall client satisfaction to achieve a high Net Promoter Score (NPS) and a highperforming team environment.
  • Data cleaning and restructuring using automated scripts
  • Define metrics and Develop dashboards using visualization tools

Qualifications:

  • Bachelor's Degree or equivalent. A relevant degree in Business analytics, marketing, or business discipline is desirable
  • Fresh graduate, or with 6 months/ 1 year experience in a market research agency.
  • Background or experience in Social Media marketing/ monitoring is a plus identifying valuable metrics, KPIs, and social media benchmarks; performance reports creation; data interpretation from social listening tools such as volume, sentiment, conversion drivers, influences, etc.
  • Background in developing quantitative analyses, custom models, and ad hoc reports to effectively monitor performance, trends, and opportunities for key brands within social media channels
  • Strong command of crosstabulation tools (e.g. SPSS) is a bonus.
  • Proficient in at least one programming language, preferably Python or R
  • Experience in data visualization platforms like Tableau, Qlikview, PowerBI, etc.
  • Data Engineering or Data Analysis experience is a bonus
  • Proficient in Microsoft Excel & Powerpoint and Google Spreadsheet & Slides.
  • Research and project management experience desired
  • Experience in leading conference calls and dealing with clients
  • High level of written and spoken English
Additional Information

About NIQ
NIQ, the world's leading consumer intelligence company, reveals new pathways to growth for retailers and consumer goods manufacturers.

With operations in more than 100 countries, NIQ delivers the most complete and clear understanding of consumer buying behavior through an advanced business intelligence platform with integrated predictive analytics.

NIQ delivers the Full View.

Want to keep up with the latest updates on our business and #LifeAtNIQ? Follow us on: LinkedIn | Instagram | Twitter | Facebook

Our commitment to Diversity, Equity, and Inclusion


We are proud to be an Equal Opportunity/Affirmative Action-Employer, making decisions without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability status, age, marital status, protected veteran status or any other protected class.

Our global non-discrimination policy covers these protected classes in every market in which we do business worldwide.

  • NIQ or any of our subsidiaries will never ask you for money at any point of the recruitment or onboarding process._

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