Senior Executive, Consumer Insights

2 weeks ago

Singapore NielsenIQ Full time

Job Description:


Maintain a client service orientation by managing the day-to-day administration of client service and coordinating on analysis and reporting of assigned research projects.


Responsibilities

  • Play a strong role in the delivery of projects across the entire process including the design of the questionnaire, analytical plan, and reporting
  • Work closely with the manager to gain feedback and ensure client needs are met
  • Liaise with the Project Management team involved to ensure smooth execution across all key stages in the project (Prefield, infield, and postfield)
  • Manage fieldwork briefing & debriefing, fieldwork observation (when required), providing timely & regular updates to client
  • Provide client servicing on business questions and continue to build industry knowledge to gain expertise
  • Proactive in addressing possible red flags, takes initiative in providing solutions to any issues
  • Prepare code frames, tabulation specs, and the right charting template and submit them to the Data Processing team/ Chartist.
  • Conduct verbal presentations of the findings, either partial or full presentation to the client
  • Takes initiative in seeking resources/assistance, and makes corrections while ensuring the project is executed within the scheduled timeline and budget
  • Participate in regular review/feedback of systems, procedures, and any operation concerns with the end goal of improving productivity and cost efficiency
  • Provide coaching & guidance to juniors in relevant project management topics
  • Perform other related functions that may be assigned
  • Drive overall client satisfaction to achieve a high Net Promoter Score (NPS) and a highperforming environment

Qualifications:

  • Minimum 12 years of working experience in a market research agency
  • Bachelor's Degree or equivalent. A relevant degree in Business analytics, marketing, or business discipline is desirable
  • Background or experience in Social Media marketing and monitoring is a plus identifying valuable metrics, KPIs, and social media benchmarks; performance reports creation; data interpretation from social listening tools such as volume, sentiment, conversion drivers, influences, etc.
  • Background in developing quantitative analyses, custom models, and ad hoc reports to effectively monitor performance, trends, and opportunities for key brands within social media channels
  • Strong command of crosstabulation tools (e.g. SPSS) is a bonus.
  • Proficient in at least one programming language, preferably Python or R
  • Experience in data visualization platforms like Tableau, Qlikview, PowerBI, etc.
  • Data Engineering or Data Analysis experience is a bonus
  • Proficient in Microsoft Excel & Powerpoint and Google Spreadsheet & Slides.
  • Research and project management experience desired
  • Experience in leading conference calls and dealing with clients
  • High level of written and spoken English
Additional Information

About NIQ


NIQ is the world's leading consumer intelligence company, delivering the most complete understanding of consumer buying behavior and revealing new pathways to growth.

In 2023, NIQ combined with GfK, bringing together the two industry leaders with unparalleled global reach.

With a holistic retail read and the most comprehensive consumer insights—delivered with advanced analytics through state-of-the-art platforms—NIQ delivers the Full View.

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Our commitment to Diversity, Equity, and Inclusion


We are proud to be an Equal Opportunity/Affirmative Action-Employer, making decisions without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability status, age, marital status, protected veteran status or any other protected class.

Our global non-discrimination policy covers these protected classes in every market in which we do business worldwide.

  • NIQ or any of our subsidiaries will never ask you for money at any point of the recruitment or onboarding process._

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