Consumer Insights Lead, Apac

2 weeks ago

Singapore Airbnb Full time

Airbnb was born in 2007 when two Hosts welcomed three guests to their San Francisco home, and has since grown to over 4 million Hosts who have welcomed more than 1 billion guest arrivals in almost every country across the globe.

Every day, Hosts offer unique stays and experiences that make it possible for guests to connect with communities in a more authentic way.


The Community You Will Join:


Airbnb is looking for a
Senior Consumer Insights Lead to join the
Global Consumer Insights and Trends function in
Asia.

This person will join a newly minted team that looks to provoke and inspire the organization with strategic and actionable insights to help define market opportunities & obstacles; generate, refine and evaluate product & marketing launches; and monitor market performance.


This position will be responsible for
building strong relationships with key regional stakeholders & identification of regional consumer insight opportunities; being the '
voice of the regional consumer' both within the Consumer Insights & Trends Team and the Regional Teams; and
managing qualitative & quantitative consumer insight projects both globally & at the regional level; including vendor management, project design, analysis & reporting.


The Difference You Will Make:

  • Lead consumer insights and be a thought partner for key stakeholders in Asia.
  • Be an indispensable partner to regional leadership by providing a strong, objective perspective on the voice of the consumer, and by identifying and prioritizing opportunities related to brand strategy, product, and marketing.
  • Design, coordinate and execute strategic qualitative and quantitative research projects; involving a wide range of methodologies, such as focus groups, online tools, immersions, ethnographies, and simulated methodologies.
  • Identify and implement new and innovative research techniques to address business needs.
  • Oversee supplier relationships, managing scope, budget and deliverables.
  • Prepares and presents research findings, through both written reports and presentations, in a concise and compelling way to client teams.
  • Ensure all outputs are actionable, grounded in consumer knowledge, and guided by a broader understanding of business context and implications and inspire the team to uncover the "so whats" of all deliverables.
  • Fully leverages all market, competitor and product information to produce objective and actionable insights of market drivers, the competitive environment, promotional and treatment trends with key customer types.
  • Partner cohesively with the broader Insights Leadership Team across business and consumer; avoid silos and seek out ways to add value by synthesizing and collaborating across the teams.

Your Expertise:

  • 10+ years of relevant consumer insights experience.
  • A degree in the field of research, marketing or social sciences. MBA a plus.
  • Experience on both the "client side" and "supplier/vendor side" of research a plus.
  • Deep experience in Asia (multiple countries), as well as global experience.
  • Ability to plan, manage and facilitate both regional & global research.
  • Expertise in a wide range of both qualitative and quantitative research methods.
  • Familiarity with advanced analytic research techniques and tools, digital understanding, as well as leading edge market research tools & methods.
  • Ability to manage quant data files, run analysis on quant data (e.g., ability to weight data, run descriptive statistics, etc.), program in qualtrics, query SQL, etc. a plus.
  • Be detail oriented without sacrificing a broad strategic perspective
  • Excellent interpersonal skills with a positive and cooperative attitude that fosters collaboration and teamwork both inside and outside the department.
  • Seasoned and strategic multitasker, with a handson approach and outsidethebox mentality.

Our Commitment To Inclusion & Belonging:
Airbnb is committed to working with the broadest talent pool possible.

We believe diverse ideas foster innovation and engagement, and allow us to attract creatively-led people, and to develop the best products, services and solutions.

All qualified individuals are encouraged to apply.

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