Innovation Front End Manager Apac

4 weeks ago

Singapore Heineken Full time
b'
HEINEKEN is the world\'s most international brewer. It is the leading developer and marketer of premium beer and cider brands. Led by the Heineken\xc2\xae brand, the Group has a portfolio of more than 300 international, regional, local and speciality beers and ciders.
This role Reports into Innovation Hub Head \xe2\x80\x93 APAC and is part of the Global Innovation Hub teams Roles and Responsibilities Deeply understand demand maps, and consumer needs; deep dive into unmet needs to assess opportunities for the portfolio Leverage analytics, insights, design thinking, and test, learn & optimize (TLO) methodologies to optimize concepts through the gate process and deliver sustainable consumer relevant innovation. Be the champion of how to bring insights to life in a compelling way; how to dig deeper to create value for consumers to truly meet their needs In partnership with the insights team (who will conduct the actual research), build insight testing throughout the stage-gate process, establish clear criteria to advise go to market go/no go decision. Embed consumer-centricity from ideation to execution.
Lead all the ideation and concepting to build the-Portfolio Innovation Strategy and Pipeline. Identify white space opportunities (based on under-served consumer needs), growth terrains for portfolio and brands Identify platforms to address these needs; lead the effort to understand these territories (together with Insights team); build out platforms that cut across the portfolio and drive big ideas Lead all the preparation and facilitate the sessions to develop concepts for the brand and cross-portfolio pipeline Be the strategic thought-leader: Develop, refine and bring to life concepts in a consumer-centric, inspiring way Share the innovation pipeline with strategic partners in innovation forums to drive excitement, collaboration and buy-in.
Develop a robust three year pipeline of concepts addressing under-served needs, leveraging trends, technology, packaging At each Gate, test and learn or validate (as guided by Gate process and in partnership with Insights team) to optimize with Action Standards and consumer feedback Set up relevant KPIs according to the business needs/strategy of the market and in line with the local and global brand priorities; Support innovation stage gate process
Qualifications & Profile Deeply curious about consumers; passionate about \xe2\x80\x9cdigging deeper\xe2\x80\x9d, makes connections between ideas to understand a trend. Expertise in understand human truth and building insights from consumer data and trends Exceptionally articulate, able to bring ideas to life with inspiration and gravitas ~12-15yrs relevant experience, such as leading planning for major brand/s category in an Advertising Agency, leading innovation ideation/facilitation at an innovation Agency or leading ideation/concept writing at a leading innovation Research Agency. Experience working with Insights/research \xe2\x80\x93 concept testing/validation and/or qualitative/anthropological research Experience in the Beverages, Spirits, or CPG industry in diverse APAC markets within a large established organization; other relevant experience such as Brand Management, within an innovation/design-thinking agency, within a design team also a plus. Demonstrated ability to develop strategic innovation platforms/frameworks; demonstrated ability to write and bring to life concepts; Photoshop/graphic design skills a plus Creative and analytical talent to optimize ideas grounded in consumer/market insights. Drive collaboration to move projects forward in a complex, matrix organizational structure; Proven ability to influence and drive action working with cross-functional teams Languages: English (must have excellent/fluent business proficiency in written and verbal communication); other APAC languages plus Ready to travel to meet consumers in different parts of APAC

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