Manager, Group Insights
2 weeks ago
- Mandai Wildlife Group is dedicated to caring for the planet and protecting animals and nature.
- Mandai Wildlife Group is the steward of Mandai Wildlife Reserve, a unique wildlife and nature destination in Singapore that is home to world renown wildlife parks which connect visitors to the fascinating world of wildlife.
- Mandai Wildlife Group advocates for biodiversity, contributes leading wildlife research, develops innovative solutions to promote living sustainably, and collaborates with conservation partners in Singapore and Southeast Asia.
- The Group provides funding and in kind support to Mandai Nature for conservation work across Southeast Asia.
- Mandai Global, an entity that is part of the Group, will establish and operate new lines of business anchored on creating positive outcomes for nature and wildlife.
Your focus will be on the following areas
- Be the voice of the consumer/customer in the organisation as part of the Group Insights team.
- Act as the "goto" internal resource for all customer & consumer insights.
- Leverage existing information and explore new data sources to derive relevant insights for the organisation's implementation.
Some specific tasks include:
- Manage and work closely with the appointed research agency, analyse and report quarterly In-Park Insights to Management.
- Champion social listening platform as a source for consumer/customer feedback and sentiment in the organisation.
- Support generation of Monthly Insights Dashboard to inform Management of crucial shifts consumer/customer behaviour, trends, and customer feedback.
- Support generation of Brand Tracker Study to help inform Management/ organisation to shape brand, communications, and marketing strategy.
- Support in evolving customer insights framework in lieu of the opening of new attractions and the entire Mandai precinct.
- Support new segmentation research that will uncover motivations and barriers and develop personas for each customer segment.
- Analyse influential tourist channels, e.g. TripAdvisor, Google Business Reviews, Klook, for customer insights and areas for experience improvement through data scraping and reporting.
- Design and conduct additional qualitative and quantitative research as required.
Required:
- At least 34 years of market research and consumer insight experience
- Strong knowledge of quantitative and qualitative research
- Good written and verbal communication, interpersonal skills and project management
- Confident and able to work independently in a fastpaced dynamic environment
- A strong team player able to work crossfunctionally
- Meticulousness and attention to detail
Good to have:
- Competency in Excel and data visualisation a plus
- Familiarity with design thinking and agile testing methodologies
- Experience with working with product development teams
- Specialization
- *****Group Insights and Strategic Planning
- Type of Employment
- *****Permanent
- Minimum Experience
- ****
- Work Location
- *****Corporate Office
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