Senior Commercial Manager

2 weeks ago

Singapore Dyson Full time

Summary:

Salary:

Competitive

Team:
Marketing

Location:

Singapore - St James Power Station Headquarters

About us:


Working as an expert within the APAC & GCN region they will gather local market insights to initiate new projects or optimise existing projects for their region.

They will be accountable for delivering strategic solutions to projects that are appropriate for their regions and enabling opportunities in market to be identified within the categories annual Statement of Work (SoW).

This will involve developing the communications and marketing strategy for the category in region for the next 2-4 years, ensuring campaign messaging is innovative, financially sound and successful in market.

This role will work closely with the other Category Leads to ensure local campaigns are aligned with product launches and other campaigns and that the local voice is heard in global launches.

***:

About the role:

Senior Commercial Manager - Haircare, APAC & GCN will always have the questions below in the forefront of their minds when making decisions:

  • How will our products and campaigns succeed in market?
  • Does this work support the strategic objectives for the region for the next 13 years?
- re the insights and objectives for a project thoroughly thought out and considered in context with the wider strategy of the category?

  • How can I ensure the consumers view of the category is supported with individual projects and the supplementation of market specific insights?
  • Are we on the right path to deliver our commercial goals? What interventions need to be made for our plan in this market in the short, mid and long term?

Strategy:

  • The role takes ownership for the development of the category for the next 25 years for a given region. The role works closely with the Category Leads (CoE and NPD) to set to plan the direction for the category in region and the annual plan for the markets.
  • The SCM is responsible for supporting local regions in developing their plans to hit the category's business objectives and for being their voice for driving projects forwards which hold significant strategic importance. Making sure that markets are clear on global category strategy and optimising it based on local insights. Works closely with markets to support the launch of new markets.
  • This role is responsible for identifying local insights, consumer behaviour and media insights that can ensure that projects will work for the local regions across Campaigns & NPD.

Campaigns & Activations:

  • Work closely with market teams in region to ensure that specific local insights and consumer information is being used to generate new projects and optimise briefs as appropriate. Work with markets and COEs to develop and lead on local and regional activations (incl. campaigns, media, claims, product iterations, tacticals) to support key local priorities and these insights to grow the regions. Interrogate local market thinking to ensure that what markets want is right for the region and category. Optimise these ideas where appropriate. Monitor performance of campaigns across markets.
  • Work closely with Brand Managers and Marketing Directors within region to ensure that local thinking is being fed into annual planning and the generation of new projects.
  • Work with the Group GTM team to ensure that local market insights and needs are satisfied by the project brief.
  • Track category performance via market data (e.g. NPD or GfK) to i. We understand market performance what is driving it (or not), translate these insights into actions in market and feed this back into the Group teams. ii. Monitor the competition and develop strategy and plans to continue growth in all subcategories in all markets. iii. Ensure that market specific insights are being fed into the GTM team within category to ensure that projects are being developed with local direction in mind. Specifically assist development during the Define Phase of projects.

NPD & Range:

  • Work closely with Category Managers within region to ensure that local insights is being fed into annual planning and the generation of new projects. Continuously feed these insights into NPD and NPI and ensure these are considered in new project development.
  • Ensure markets have the right plans to launch NPD and monitor launch performance. Work closely with the NPD team to define SKU strategy, launch sequencing, asset requirements, launch strategy.
  • Sit on the steering committee for the category to ensure that the correct projects are being prioritised with the available resource.
  • Work with the Senior Commercial Manager (NPD) to ensure that product development considers local market input and opportunities are identified for specific nuances within the campaign where possible.
  • Work with the Senior Commercial Manager (NPD) in region and Commercial Manager to ensure that local market insights and needs are satisfied by the project brief.
  • Coach Commercial Managers and Co

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