Senior Manager, Field Marketing

2 weeks ago

Singapore Ogury Full time

Ogury, the global leader in personified advertising, has created a breakthrough advertising engine that delivers comprehensive audience interests, brand performance, privacy protection and sustainability within one technology stack, built and optimised for mobile.

Advertisers working with Ogury benefit from fully visible impactful ads, future-proof targeting and unwavering protection. Publishers enjoy the rewards of a respectful user experience, incremental revenues and premium demand with Ogury's solutions. Founded in 2014, Ogury is a global organisation with 500+ people, including 100 engineers across 16 countries.

About the role


You can expect to collaborate closely with sales, customer success, product marketing and other cross-functional teams to ensure seamless alignment between marketing efforts and revenue objectives.

Your role will involve crafting and executing regional marketing plans that not only meet, but exceed targets, leveraging your expertise to navigate a complex sales process.

In this high-growth environment, you'll play a pivotal role in shaping our company's presence in the market. You'll be instrumental in expanding our reach, nurturing customer relationships, and solidifying our position in the digital advertising industry. Your ability to think strategically, adapt swiftly, and make data-driven decisions will be critical in this fast-paced setting.

Innovation is not just encouraged - it's expected. You'll have the opportunity to pioneer new approaches, experiment, and champion creative solutions that set us apart. Your insights and initiatives will be pivotal in propelling our company to new heights.

This role will report into our Vice President, Global field marketing, based in London - UK. This is a hybrid role, based either in our Singapore or Sydney office.

What you will be doing:

  • Develop and execute regional field marketing plans aligned with Ogury's overall marketing and sales objectives
  • Leverage market insights to identify campaigns to resonate with key stakeholders
  • Collaborate closely with the Sales teams to ensure marketing initiatives align with revenue targets, providing them with the tools and resources needed for success
  • Partner with Product Marketing and Communications to translate product positioning and messaging into impactful field marketing campaigns
  • Implement brandbuilding initiatives across the region, ensuring a consistent brand message that resonates with target audiences
  • Leverage a mix of online and offline channels, including webinars, workshops, industry events, and digital advertising, to maximize brand exposure
  • Identify and nurture customer advocates, leveraging their stories and successes to drive case studies, testimonials, and referrals
  • Organize and host customer events, roundtables, and forums to foster deeper relationships and gather valuable feedback for product development
  • Establish and monitor KPIs for field marketing initiatives, providing regular reports on campaign performance, lead generation, and ROI
  • Optimize processes and workflows to ensure efficient execution of marketing activities, including budget allocation, event logistics, and content creation
  • Conduct ongoing market research to stay ahead of industry trends, identifying opportunities for thought leadership and market differentiation
  • Perform competitive analysis to understand market positioning and inform marketing strategies that highlight our unique value proposition

About you:

  • Extensive experience within marketing roles
  • Exceptional strategic thinking and problemsolving abilities, with a keen understanding of market dynamics and customer behavior.
  • Excellent communication and interpersonal skills, with a proven ability to build and nurture relationships with customers, partners, and stakeholders
  • Directly manage a team providing mentorship, guidance, and performance feedback to drive successful field marketing campaigns and initiatives.
  • Experience in storytelling: drafting content that has impact
  • Proficiency in utilizing marketing automation and analytics platforms, such as HubSpot, Google Analytics, and CRM systems, to track and measure campaign performance
  • Experience in scaling marketing efforts in highgrowth environment, demonstrating adaptability and agility in a rapidly changing landscape
  • Eagerness to contribute to a culture of innovation, collaboration, and continuous improvement
  • Experience within Adtech is preferred

What we can offer you

  • You're challenged to find a company that offers the market a truly best in class product solution, future proof to any of the anticipated changes to the digital marketing world, but most importantly offers you a culture to grow and thrive. Ogury provides this, and promises an enviable team.
  • The entire digital advertising system has to move to a privacy first model void of any cookies or online identifiers. Ogury is already there and is fit for purpose. This is an opp

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