Field Marketing Manager
2 weeks ago
Position: Field Marketing Manager/ Up to $8K/ Kitchen Equipment/ APAC/ East
Industry: Manufacturing
Location: East
Salary Range: $5,000 - $8,000
About the Role:
The Field Marketing Manager plays a key role in championing the product line across APAC. Collaborating closely with global product marketing teams, this position is responsible for providing necessary internal and external product trainings to sales teams, channel partners, and key customers. Additionally, they support sales teams in lead generation and conversion efforts. Internally, they act as a central point for regional feedback on product features, performance, and positioning compared to competitors for the global product marketing and product management teams.
Key Responsibilities:
- Act as an expert for the product line both internally and externally, addressing product usage and performance inquiries from commercial teams and serving as the primary contact for global product line teams.
- Develop and maintain the product map for the entire product range, overseeing associated product management tasks to enhance product performance and customer satisfaction.
- Create and implement product training programs for internal and external staff, focusing on enhancing product knowledge.
- Tactically support sales teams (internal and external) in lead generation and conversion through product demos, training sessions, and key account support.
- Collaborate with regional service, sales, and marketing teams to monitor product performance and customer satisfaction, implementing strategies for improvement.
- Manage product pricing for the region and supervise the production of price lists.
- Support field trials by ensuring comprehensive training for all participants involved.
Specialized Skills and Abilities:
- Thorough knowledge of the relevant product category and applications.
- Experience in training and service within the foodservice equipment or related industry is advantageous.
- Understanding of regional commercial processes, including sales, marketing, distribution development, and stakeholders.
- Excellent training and communication skills, with the ability to communicate effectively with diverse audiences.
- Strong analytical skills for data analysis and interpretation.
- Familiarity with key concepts of product performance, customer satisfaction, and pricing analytics.
- Good interpersonal skills to quickly connect with different audiences.
Job Reference ID: L9697WYY
Please submit your updated resume in word format by using the Apply Now Button.
We regret that only shortlisted candidates will be notified.
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