Demand and Field Marketing Manager Apac

2 weeks ago

Singapore ABBYY Full time
Join ABBYY and be part of a team that celebrates your unique work style.

With flexible work options, a supportive team, and rewards that reflect your value, you can focus on what matters most - driving your growth, while fuelling ours.


Our commitment to respect, transparency, and simplicity means you can trust us to always choose to do the right thing.


As a trusted partner for intelligent automation, we solve highly complex problems for our enterprise customers and put their information to work to transform the way they do business.

Innovation and excellence run through our veins, and you will work with experts who are creating market-leading technologies, using Machine Learning and Artificial Intelligence, and an advanced and sophisticated tech stack.


The ABBYY Demand Generation and Field Marketing Manager is responsible for developing and implementing strategies to generate leads and measurable revenue opportunity pipeline for the company.

This role work closely with the sales and marketing teams to align efforts and use data and analytics to measure and improve performance.

The Demand and Field Marketing lead executes a variety of integrated marketing programs - including content marketing campaigns, digital marketing/advertising as well as event planning & execution in region.

As part of the Global Demand Generation team, this role focuses on promoting ABBYY products in the in the target regions, while maintaining strong relationships with relevant sales managers, partners, and various international colleagues

Your Responsibilities:

  • Develop and implement demand generation strategies and campaigns
  • Work closely with the sales and marketing teams to align efforts and drive revenue
  • Use data and analytics to measure and improve the performance of demand generation efforts
  • Develop and maintain relationships with partners, influencers, and other stakeholders
  • Collaborate with other departments, such as product and customer service, to create cohesive demand generation efforts
  • Monitor industry trends and stay uptodate on new technologies and techniques
  • Conduct market and customer research to identify opportunities and challenges
  • Create and manage demand generation budgets and forecasts
  • Measure and report on the success of demand generation campaigns, using metrics such as leads, conversions, and revenue
  • Identify and resolve challenges and conflicts within the demand generation process
  • Provide training and support to team members on demand generation best practices and tools
  • Attend industry events and conferences to build relationships and promote the company

Requirements:

  • 25 years of experience in demand generation, ABM or a related field
  • Proficiency in marketing automation and CRM software (ABM/CDP 6Sense, Revup, Demandbase other)
  • Strong analytical skills, with experience analyzing data and making datadriven decisions
  • Knowledge of sales techniques and strategies
  • Excellent communication and collaboration skills
  • Ability to prioritize and manage multiple tasks and projects
  • Strong problemsolving and decisionmaking skills
  • Flexibility and adaptability to change
  • A desire to learn and grow in the demand generation field
  • Bachelor's degree in marketing or related field

At ABBYY you will:

_ Love how you work_

  • We provide remote and hybrid working options to fit all lifestyles.
  • We use flexible hours across most of our teams to allow you to find your own definition of balance.
  • Encouraging a culture of giving, we provide two paid volunteering days off every year so you can take time to contribute to the causes you care about.
  • To ensure your family is cared for, we offer paid parental leave in all our locations.

_Love whom you work with_

  • We are a global team of 800+ colleagues, spread across 15 countries on four continents.
  • With 30+ nationalities and ages ranging from 21 to 80, our workforce reflects the world.
  • Innovation and excellence run through our veins.
  • Our teams gather the expertise which has garnered ABBYY more than 140 technology patents.
  • We are guided by the values of respect, transparency, and simplicity. "Team Environment" is in the top three highestscoring drivers of engagement across all of our departments.

_Love what you work on_

  • We are a company with more than 30 years of experience in the technology market.
  • Over 10,000 customers trust ABBYY, including many Fortune 500 ones, with names such as DHL, Johnson & Johnson, FDA, DMV, PwC, KeyBank, Spotify, and H&R BLOCK in our client portfolio.
  • ABBYY has modernized the way companies leverage their data in documents by creating the first lowcode/nocode Intelligent Document Processing platform.
  • Our Machine Learning, Natural Language Processing, Computer Vision Technologies, and a Marketplace built with AI, can transform any document in any process.
  • Top Analyst firms recognize ABBYY's market leadership, including Gartner, Everest PEAK Matrix Assessmen

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