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Regional Business Unit Leader, Emr

3 months ago

Singapore Philips Full time

Job Title:
Regional Business Unit Leader, EMR & Care Management Growth Region


Philips is a global leader in health technology, committed to improving billions of lives worldwide and striving to make the world healthier and more sustainable through innovation.

Driven by the vision of a better tomorrow.

But it's not just what we do, it's who we are. We are 80,000, wonderfully unique individuals, with two things in common. An unwavering sense of purpose and a relentless determination to deliver on our customers' needs.

It's what inspires us to create meaningful solutions - the kind that make a real difference - when it matters most.


The world and our customers' needs are changing faster than ever before and while we are proud of what we do already, we know we can do more.

That's why we need you, to help us tackle increasingly complex challenges posed by ever evolving health and well-being needs.


In this role, you have the opportunity to make life better
Looking at the challenges the world is facing today Philips' purpose has never been more relevant.

So whatever your role, if you share our passion for helping others, you'll be working towards creating a better and fairer future for all.


You will be responsible for driving sales growth by creating and driving regional strategic initiatives in the
Electronic Medical Record (EMR) & Care Management (CM) for the Growth Region (APAC, META, Japan, ISC and RCA).

You will help drive continued EMR & CM regional results for Philips and our customers.


This role requires a self-starter mentality, a passion for building and leading business unit strategies, and a focus on delivering results for Philips and our customers.


You are responsible for

  • Develop Regional Electronic Medical Record (EMR) & Care Management (CM) business unit Go-ToMarket plan
  • Develop regional EMR & CM business unit sales GTM plans strategies aligned with global EMR & CM strategy; including setting regional targets and creating regional sales initiatives for Sales specialists and other frontline sellers (e.g., Account managers, Sales executives)
  • Develop a comprehensive understanding of a customer needs, and identify how opportunities for the EMR & CM product portfolio meets those needs
  • Collaborate with Regional Marketing Leader (RML) and Regional Channel Manager (RCM) to create a regional BUspecific GTM plan that identifies specific direct, cosell, and indirect initiatives to achieve regional BU growth and profitability targets.
  • Prepare and submit regular reports on regional business unit activities, sales performance, and market feedback to Global Business unit leadership team
  • Stay up to date on industry and market trends, competitive intelligence, and market developments to identify further opportunity and adapt regional EMR & CM business unit strategies accordingly
  • Enable Front-Line Sellers
  • Create regional EMR & CM sales collateral, in partnership with Regional Marketing team, aligned with gotomarket initiatives to enable frontline sellers with product value proposition
  • Engage Sales specialist leaders, Sales specialists and other frontline sellers on driving EMR & CM regional sales initiatives
  • Collaborate with Philips sales leaders to deliver on shared EI business objectives
  • Obtain and maintain a deep understanding of Phillips EI portfolio products and their features to effectively communicate their value proposition to frontline sellers, other leadership, and other endusers
  • Responsible to ensure the (public or NDA) innovation roadmap is integrated into the regional BU GTM plans, and the RML is responsible to ensure the (public or NDA) innovation roadmap is integrated into the regional BU GTM content to inform and excite customers.

To succeed in this role, you should have the following skills and experience

  • Bachelor's Degree in relevant discipline. MBA is a plus.
  • Proven track record of creating and executing business unit GTM plans towards sales objectives and delivering commercial targets
  • Preferred indepth experience of selling Healthcare IT products in a clinical environment, and/or great knowledge of hospital ecosystem.
  • Experience managing a software sales funnel and prioritizing opportunities requiring escalation or acceleration to ultimately deliver on results
  • Able to clearly articulate the value of technical software and/or medical products to a range of customer profiles
  • Resilient sales mindset able to adapt in a dynamic customer environment
  • Familiarity with CRM software (Salesforce)
  • Proven senior leadership experience, ideally across different countries
  • Acts as a rolemodel for Philips culture
  • Ability to build and nurture effective relationships within the matrix by developing strong cooperation with peers within the region, cross business, and cross function
  • Customer intimacy: driven by a strong external focus understanding the industry and market dynamics.
  • Quality first and Patient Safety m