Loyalty Marketing Executive

3 weeks ago


Singapore SINGAPORE AIRLINES LIMITED Full time

Main focus will be on improving digital capabilities including self-service functionalities for our KrisFlyer members on the Singapore Airlines website.


Key Responsibilities:

  • Collaborate with stakeholders to drive continuous improvements in the digital loyalty experience across all touchpoints including the Singapore Airlines website and mobile app.
  • Lead a team of IT developers as a product owner, define product vision, manage roadmap and product feature backlog, as well as opportunities to improve customer experience
  • Work with stakeholders to identify and drive development of features that will improve our ability to acquire, activate and retain KrisFlyer members for the SIA Group
  • Work closely with business users to assess value, develop use cases, and prioritize stories, epics, and themes to ensure work aligns with product strategy
  • Optimise acquisition, conversion and retention rates through a datadriven and iterative testing approach
  • Competitive monitoring and benchmarking to identify trends and features
  • Compliance with online regulatory requirements across our various locales
  • Lead product releases by work closely with business stakeholders, IT teams and developers on timelines and activities
  • Resolution of technical issues and defects and providing support to customer feedback from our frontline channels such as call centres
  • Monitoring key statistics and generation of management reports
  • Serve as an advocate and share knowledge of the product both internally and externally

Requirements:

  • Possess a good bachelor's degree in any discipline, preferably IT/Engineering/Business/Business Analytics
  • Fresh graduates are welcome to apply
  • Good IT skills with an understanding of trends in the fields of loyalty programmes and ecommerce
  • Experience in digital development and innovation is an advantage.
  • Strong analytical and problemsolving skills, selfdriven and motivated to achieve results
  • Excellent interpersonal, planning and organization skills
  • Good project management experience
  • Professional Scrum Product Owner (PSPO) certification would be an advantage, though not mandatory


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