Loyalty Marketing Manager

2 weeks ago

Singapore DCS CARD CENTRE PTE. LTD. Full time

DCS Card Centre is an innovative and forward-looking payments fintech firm that provides value-added card services with the most advanced technology to our customers and partners.


DCS will be celebrating its 50th anniversary and we are excited to share a significant Company update to commemorate this key milestone.

We offer attractive remuneration packages and reward schemes, and invite talented individuals to join our big family.

We believe in empowering our people with opportunities to grow and take charge of their career paths.

Responsibilities:

  • Manage the rewards redemption programme and constantly onboard new partners to enhance the offering
  • Plan and execute rewards redemption tactical programs to increase customer engagement and manage cost per point
  • Develop and execute a comprehensive rewards and loyalty strategy, including program design, implementation, and ongoing management.
  • Conduct market research to identify customer needs, trends, and opportunities for program enhancements.
  • Drive mobile app engagement and adoption by developing new features or campaigns.
  • Identify areas of improvement and streamline the process to reduce errors and inefficiencies.
  • Manage program budgets, timelines, and vendor relationships.
  • Collaborate with crossfunctional teams, including marketing, operations, analytics, and technology to ensure successful program execution.
  • Analyze program performance metrics and provide regular reporting to management, making datadriven recommendations for optimization and growth.
  • Stay uptodate with industry trends and emerging technologies in the loyalty and rewards space.

Requirements:

.Bachelor's degree in business, marketing, or a related field.

.Minimum of 3 years of experience in loyalty programme management

.Experience in the financial services industry is a plus

.Strong analytical skills and the ability to use data to make informed decisions.

.Excellent project management and organizational skills, with the ability to manage multiple projects simultaneously.

.Strong communication and collaboration skills, with the ability to work effectively with cross-functional teams.

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