Assistant Manager/ Senior Executive, Loyalty

2 weeks ago

Singapore NTUC LINK Full time

COMPANY DESCRIPTION

About NTUC Link Private Limited


As part of the Group of Social Enterprises under Singapore's Labour Movement, NTUC Link Private Limited ('Link') was incorporated in 1998 with the key focus of improving the lives of its members by stretching their spending dollar on everyday expenses.

Today, Link has transformed beyond a loyalty programme to become a digitally-enabled and data-driven organization.

Focused on e-commerce, consumer research, advanced analytics and payments, it offers an engagement platform that delivers value to members and merchants through the most seamless, data-rich, and omni-channel approach.

Digital transformation has enabled NTUC Link to enhance and introduce its consumer and business service offerings respectively; namely Plus and Plus For Business.


Plus is one of Singapore's largest and most successful multi-partners loyalty programme, allowing members to earn and redeem loyalty points (LinkPoints) across a variety of lifestyle merchants.

With the new Plus App, Plus Members can access an array of deals and offers, check their LinkPoints balance, collect stamps from purchases, use digital vouchers and redeem rewards.


Plus For Business is a suite of business solutions that provides data-based products and services to businesses of all scales.

Through advanced analytics and data science, it helps businesses to effectively target their most relevant customers so as to grow acquisitions and sales.


NTUC Link's service offerings Plus and Plus For Business collectively reach over 2 million individuals, touches 90% of households, comprises more than 270 merchants and is available at more than 1200 outlets across Singapore.


To achieve the goals in our digital transformation, we've brought in a diverse set of talents from various industries and backgrounds to work with our pioneers for the next lap of our journey.

We're re-writing the playbook and breaking the rules; and there's never been a better time to be on-board.

So, if you want to join us on this exciting ride, take a look at the opportunities on our Job Site to connect with us today.


DESIGNATION :
Assistant Manager/ Senior Executive, Loyalty Marketing (1-year contract)

RESPONSIBILITIES
We are looking for a passionate and energetic new member for our Marketing team for Link Rewards Programme.

You will work with cross-functional teams to oversee and develop loyalty and marketing campaigns promoting Link Partners and their products/services to over 2.4 million Link members.

You are creative, analytical, digitally-savvy, and commercially driven. You enjoy working with a team of like-minded individuals who are aligned towards common goals. This role will report to the Lead of the Brand and Partner Marketing team.

Responsibilities include (but not limited to):

  • Propose, execute and manage marketing campaigns and CRM strategies for key partners such as FairPrice Group, Downtown East, Caltex and Trust Bank to achieve their business objectives and contribute towards NTUC Link's KPIs in a ROI-positive manner
  • Manage marketing roadmap for key Link Partners
  • Use product marketing strategies to manage digital Loyalty products such as Rewards Catalogue, FairPrice app loyalty features, Link Travel Deals, Link Online Mall
  • Drive revenue growth for key accounts
  • Design campaign mechanics and craft marketing messages to create the desired consumer engagement journey

QUALIFICATIONS

You should have:

  • Bachelor's degree or equivalent in a relevant discipline in Business or Marketing
  • 3 to 4 years of work experience in the field of marketing
  • Experience in loyalty and CRM marketing is an advantage
  • Proficiency for tools such as PowerPoint, Word, Excel and Google Suite
  • Ability to analyse business data, interpret consumer trends and extract actionable insights
  • Good verbal and written communication skills

OTHER INFORMATION

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