Senior Director, Loyalty Marketing, Apec

2 weeks ago

Singapore Marriott International, Inc Full time

Job Number

Job Category Sales & Marketing

Location Singapore Regional Office, 2 Harbourfront Place #06-08, Singapore, Singapore, Singapore

Schedule Full-Time

Located Remotely? N

Relocation? N

Position Type Management

JOB SUMMARY
The Senior Director of Loyalty is a key member of the continent marketing leadership team.


The purpose of this position is to plan and execute continent loyalty and portfolio marketing in a manner that is locally relevant and aligned with the global strategy.

In addition, this position is responsible for driving loyalty program performance within the continent.

CANDIDATE PROFILE

Education and Experience

  • 4year degree from an accredited university in Business Administration, Marketing, or related major
  • 10+ years of relevant professional experience in marketing strategy, loyalty, digital or related function, demonstrating progressive career growth and pattern of exceptional performance.

Key experience includes:

  • Deep understanding of customer segmentation, data analytics, and customer journey mapping.
  • Good knowledge of how loyalty programs work and able to demonstrate how marketing drives key loyalty metrics.
  • Working with multidisciplinary teams to achieve a common goal.
  • Strong ability to manage through influence rather than direct reporting relationships
  • Project management skills, including a demonstrated ability to lead multifunctional project teams to drive concrete results and actions
  • Must have excellent relationship development and management skills with both internal and external business partners; ability to say no with defensible business rationale
  • Proven ability to interact and influence all levels of the organization through persuasive communication and analysis
  • Analytical mindset and familiarity with financial principles

CORE WORK ACTIVITIES

Loyalty & Portfolio Marketing

  • Collaborate with and provide input to Global Loyalty to ensure that key platforms (e.g., Global Promotions) and projects include continent business needs.
  • Develop continent's loyalty and loyalty partnership marketing plan (includes promotions, lifecycle marketing etc.) in collaboration with Global Loyalty Marketing
  • Utilize market research, customer insights, and data analytics to identify opportunities for customer engagement, segmentation, and personalized experiences.
  • Design, implement, and optimize loyalty programs, ensuring they deliver tangible value and resonate with target customer segments.
  • Collaborate with cross functional teams to integrate loyalty initiatives across the customer journey and touchpoints.
  • Manage promotions & partnership calendar for the continent
  • Manage continent media plans and promotional budgets
  • Establish and execute an engagement plan for paid and owned digital to drive acquisition and incremental value
  • Lead the marketing activation of global sponsorships and work stakeholders and partners across the region & global teams to drive buzz and member engagement
  • Localize and activate the moments program
  • Create and execute local events to acquire new members or to recognize Elites
  • Coordinates with PR at a corporate and continent level, as needed
  • Pull through multibrand messaging and Portfolio/Loyalty creative / messaging

MANAGEMENT COMPETENCIES

Leadership
-
Communication
  • Conveys information and ideas to others in a convincing and engaging manner through a variety of methods.
-
Leading Through Vision and Values
  • Keeps the organization's vision and values at the forefront of decision making and action.

-
Managing Change
  • Initiates and/or manages the change process and energizes it on an ongoing basis, taking steps to remove barriers or accelerate its pace; serves as role model for how to handle change by maintaining composure and performance level under pressure or when experiencing challenges.
-
Problem Solving and Decision Making
  • Identifies and understands issues, problems, and opportunities; obtains and compares information from different sources to draw conclusions, develops and evaluates alternatives and solutions, solves problems, and chooses a course of action.

-
Professional Demeanor
  • Exhibits behavioral styles that convey confidence and command respect from others; makes a good first impression and represents the company in alignment with its values.

-
Strategy Development
  • Develops business plans by exploring and systematically evaluating opportunities with the greatest potential for producing positive results; ensures successful preparation and execution of business plans through effective planning, organizing, and ongoing evaluation processes.

Managing Execution
-
Building a Successful Team -
Uses an effective interpersonal style to build a cohesive team; inspires and sustains team cohesion and engagement by focusing the team on its mission and importance to the organization.
- **Strategy Execut

  • Senior Manager, Loyalty Operations, APEC

    1 month ago

    Singapore Marriott Full time

    Job Number Job Category Sales & MarketingLocation Singapore Regional Office, 2 Harbourfront Place #06-08, Singapore, Singapore, SingaporeSchedule Full-TimeLocated Remotely? NRelocation? NPosition Type ManagementPOSITION SUMMARYThe Senior Manager, Loyalty Operations, APEC is a key member of the Marriott Bonvoy Loyalty Operations team. The position will be...

  • Senior Manager, Loyalty Operations, APEC

    2 weeks ago

    Singapore Marriott Full time

    Job Number Job Category Sales & MarketingLocation Singapore Regional Office, 2 Harbourfront Place #06-08, Singapore, Singapore, SingaporeSchedule Full-TimeLocated Remotely? NRelocation? NPosition Type ManagementPOSITION SUMMARYThe Senior Manager, Loyalty Operations, APEC is a key member of the Marriott Bonvoy Loyalty Operations team. The position will be...

  • Senior Manager, Loyalty Operations, APEC

    4 weeks ago

    Singapore Marriott Full time

    Job Number Job Category Sales & MarketingLocation Singapore Regional Office, 2 Harbourfront Place #06-08, Singapore, Singapore, SingaporeSchedule Full-TimeLocated Remotely? NRelocation? NPosition Type ManagementPOSITION SUMMARYThe Senior Manager, Loyalty Operations, APEC is a key member of the Marriott Bonvoy Loyalty Operations team. The position will be...

  • Senior Manager, Loyalty Operations, APEC

    4 weeks ago

    Singapore Marriott Full time

    Job Number 24093239 Job Category Sales & Marketing Location Singapore Regional Office, 2 Harbourfront Place #06-08, Singapore, Singapore, Singapore Schedule Full-Time Located Remotely? N Relocation? N Position Type Management POSITION SUMMARY The Senior Manager, Loyalty Operations, APEC is a key member of the Marriott Bonvoy...

  • Senior Manager, Loyalty Operations, APEC

    1 month ago

    Singapore Marriott Full time

    Job Number 24093239 Job Category Sales & Marketing Location Singapore Regional Office, 2 Harbourfront Place #06-08, Singapore, Singapore, Singapore Schedule Full-Time Located Remotely? N Relocation? N Position Type Management POSITION SUMMARY The Senior Manager, Loyalty Operations, APEC is a key member of the Marriott Bonvoy...

  • Director, Luxury Brand Marketing, APEC

    2 weeks ago

    Singapore Marriott International, Inc. Full time

    Job Number Job Category Brand ManagementLocation Singapore Regional Office, 2 Harbourfront Place #06-08, Singapore, Singapore, Singapore VIEW ON MAPSchedule Full-TimeLocated Remotely? NRelocation? NPosition Type ManagementJOB SUMMARYManages the forward planning with agile execution of marketing initiatives to drive audience awareness and engagement across...

  • Director; Apec Service Solutions

    2 weeks ago

    Singapore Qiagen Full time

    OverviewAt the heart of QIAGEN are our people who drive our success. We act with passion, always challenging the status quo to drive innovation and continuous improvement. We inspire with our leadership and make an impact with our actions. We create a collaborative, safe and engaging workplace which forms the basis for high performing individuals and teams....

  • Manager, Brand PR Communications, Apec

    2 weeks ago

    Singapore Marriott International, Inc Full time

    Job Number Job Category Public Relations & CommunicationsLocation Singapore Regional Office, 2 Harbourfront Place #06-08, Singapore, Singapore, Singapore VIEW ON MAPSchedule Full-TimeLocated Remotely? NRelocation? NPosition Type ManagementJOB SUMMARYCommunications and Brand PR is an integral part of the Consumer Operations department which leads the overall...

  • Payment and Loyalty Marketing Executive

    2 weeks ago

    Singapore ALPHA PIONEER MARKETING PTE LTD Full time

    Alpha Pioneer Marketing is hiring on behalf of Shell Eastern Petroleum (Pte) Ltd. The work location will be with Shell Eastern Petroleum (Pte) Ltd.IntroductionResponsibilities include:Payment: Plan, develop and execute marketing and promotional campaigns with partners, to drive sales and customer engagement. This includes coordination of creative and comms...

  • Manager, Media Planning and Activation, Apec

    2 weeks ago

    Singapore Marriott International, Inc Full time

    Job Number Job Category Public Relations & CommunicationsLocation Singapore Regional Office, 2 Harbourfront Place #06-08, Singapore, Singapore, SingaporeSchedule Full-TimeLocated Remotely? NRelocation? NPosition Type ManagementJOB SUMMARYThe Manager, Media Planning and Activation, APEC (Asia Pacific excluding China) will be responsible for supporting...

  • Senior Director, Premium

    2 weeks ago

    Singapore Marriott International, Inc Full time

    Job Number Job Category Sales & MarketingLocation Singapore Regional Office, 2 Harbourfront Place #06-08, Singapore, Singapore, SingaporeSchedule Full-TimeLocated Remotely? NRelocation? NPosition Type ManagementJOB SUMMARY Develops strategy and manages execution of brand marketing programs and initiatives for all Premium & Select Brands in APEC Partners with...

  • Director, Digital Consulting, Mds Apec

    2 weeks ago

    Singapore Marriott International, Inc Full time

    Job Number Job Category Sales & MarketingLocation Singapore Regional Office, 2 Harbourfront Place #06-08, Singapore, Singapore, SingaporeSchedule Full-TimeLocated Remotely? NRelocation? NPosition Type ManagementJOB SUMMARYThe Director, Digital Consulting, Singapore & Maldives for Marriott Digital Services (MDS) Asia Pacific region Excluding China, or APEC,...

  • Executive, Strategy Planning

    4 weeks ago

    Singapore Marriott Full time

    Additional Information Contractual Position Job Number 24099098 Job Category Sales & Marketing Location Singapore Regional Office, 2 Harbourfront Place #06-08, Singapore, Singapore, Singapore Schedule Full-Time Located Remotely? N Relocation? N Position Type Non-Management JOB SUMMARY The Executive of Strategy Planning &...

  • Senior Director, F&b Design Services, Apec

    2 weeks ago

    Singapore Marriott International, Inc Full time

    Job Number Job Category Global DesignLocation Singapore Regional Office, 2 Harbourfront Place #06-08, Singapore, Singapore, SingaporeSchedule Full-TimeLocated Remotely? NRelocation? YPosition Type ManagementJOB SUMMARYThe Design & Development team within the Global Design (GDAP), combines great operational and technical experience across all F&B Operations...

  • Director, Business Development, Sea

    2 weeks ago

    Singapore Ascenda Loyalty Full time

    Great to Meet You We are Ascenda.Ascenda provides end-to-end rewards infrastructure to help financial services and fintech companies to launch premium rewards programs to accelerate their growth, differentiate their products and incentivize positive customer behaviors.We power rewards programs for the world's largest banks and card issuers like American...

  • Program Executive

    2 weeks ago

    Singapore Asia-Pacific Economic Cooperation (APEC) Secretariat Full time

    EDUCATION / TRAINING REQUIREMENTS University degree qualified or its equivalent. Minimum 5 year's experiece in project management (fresh graduates with some experience in university project management can be considered)**WORK EXPERIENCE REQUIREMENTSCritical Competencies: Planning & organising Deciding & initiating action Presenting and communicating...

  • Loyalty Marketing Executive

    4 weeks ago

    Singapore MARINA BAY SANDS PTE. LTD. Full time

    Roles & ResponsibilitiesSummary of Job ResponsibilitiesTo support the growth of Marina Bay Sands’ loyalty marketing programs from a strategic perspective with anemphasis on marketing and operational planning. To enhance the customer experience throughout the propertyand ensure all benefits and privileges are operational. To develop a consistent brand image...

  • Senior Business Analyst

    2 weeks ago

    Singapore Ascenda Loyalty Full time

    Nice to meet you, we are Ascenda.Ascenda makes payments and banking rewarding We are reimagining how the financial services industry builds deeper customer connections with innovative rewards.Our premium SaaS solutions power loyalty for Fintechs and top-tier banks. Our clients include HSBC, Capital One, American Express, Virgin Money and Brex. With a...

  • Loyalty Marketing Manager

    2 weeks ago

    Singapore DCS CARD CENTRE PTE. LTD. Full time

    DCS Card Centre is an innovative and forward-looking payments fintech firm that provides value-added card services with the most advanced technology to our customers and partners.DCS will be celebrating its 50th anniversary and we are excited to share a significant Company update to commemorate this key milestone.We offer attractive remuneration packages and...

  • Director, Business Development SEA

    4 weeks ago

    Singapore ASCENDA LOYALTY PTE. LTD. Full time

    Roles & ResponsibilitiesGreat to Meet You! We are Ascenda.Ascenda provides end-to-end rewards infrastructure to help financial services and fintech companies to launch premium rewards programs to accelerate their growth, differentiate their products and incentivize positive customer behaviors.We power rewards programs for the world’s largest banks and card...