Senior Director, Premium

2 weeks ago

Singapore Marriott International, Inc Full time

Job Number

Job Category Sales & Marketing

Location Singapore Regional Office, 2 Harbourfront Place #06-08, Singapore, Singapore, Singapore

Schedule Full-Time

Located Remotely? N

Relocation? N

Position Type Management

JOB SUMMARY

  • Develops strategy and manages execution of brand marketing programs and initiatives for all Premium & Select Brands in APEC
  • Partners with the respective global and continent brand teams to align consumerfacing messaging and drive brand reputation
  • Partners with the respective global, continent, regional/area marketing teams to localize the expression of the brands with full funnel efforts, not limited to PR, advertising, communications, etc. in the respective markets in APEC
  • Partners with the loyalty marketing team to associate our awardwinning Brands and drive affiliation to Marriott Bonvoy.
  • Partners with loyalty, F&B and brand contents team to develop relevant programs to grow and activate our key source markets.
  • Partners with the Performance and Digital teams to deliver efficient and effective media plans, including the brands' social media strategy.
  • Works with area marketing teams to develop effective continent and country/market level marketing programs that continuously drive brand awareness, preference, market share and topline performance.
  • Develops RACI and drives strategic execution of destination marketing programs for Asia Pacific with a focus on leisure travel.

SCOPE

  • Brand marketing for all Premium & Select Brands for the continent.
  • Destination marketing, focusing on leisure travel, partnering with Area teams to deliver desired results.

CANDIDATE PROFILE

Education, Experience & Requirements

  • University degree required. Master's degree in related field preferred but not essential.
  • Five or more years of managerial experience, supervising and mentoring staff; international work experience strongly preferred.
  • Languages: Proficiency in English required; proficiency in reading and writing in other Asian languages strongly preferred.
  • Lodging industry experience is strongly preferred.
  • Experience with establishing and managing budgets.
  • Prior brand management and marketing experience required.
  • Experience and knowledge of destination marketing preferably in hospitality or consumer brands
  • Experience managing and directing strategic partners / agencies / vendors. Demonstrated relationship marketing skills a must.
  • Prior experience developing integrated brand marketing campaigns across channels (digital, social, buzz, PR, sales) is required.
  • Experience partnering efforts with global brand management and marketing teams is strongly preferred.
  • Experience managing and marketing luxury and lifestyle brands is strongly preferred.
  • Proven ability to lead and work with crossfunctional teams in support of specific business priorities.
  • Demonstrated ability to take complex projects and efforts from conception to successful execution.
  • Ability to solve problems quickly, think creatively, and satisfy Internet speedtomarket requirements.
  • Ability to simultaneously manage multiple projects.
  • Experience working with associates/ vendors/ customers in remote locations and international markets (multiple time zones).

CORE WORK ACTIVITIES

Brand Strategy & Planning

  • Partners with the Area Directors of Marketing and key HALO hotels and new openings to develop their overall business plans.
  • Educates/ communicates on brand strategy, positioning, voice, strategic pillars and competitive environment.
  • Educates/ communicates consumer insights, ROI to Brand team; partnering VP Marketing
  • Colead strategic Brand partnerships through criteria rating to deliver desired outcomes.

Brand Performance & Development

  • Pulls through global brand marketing strategies while ensuring alignment to APEC or country/market specific objectives.
  • Is responsible for the effective pullthrough and localization of new brand marketing or partnerships initiatives in the APEC region.
  • Partners with VP Marketing, Brand Management and AVPs and area teams to ensure owner community and other key stakeholders are well informed with regular brand marketing updates.
  • Constantly monitors brand performance and develops appropriate actions with the relevant cross function teams to achieve the brand and continent objectives.

Operations & Culture

  • Is responsible to partner with Brand Management Leaders for regular brand marketing communication with the field and hotels.
  • Provides openings and/or conversions support for new hotels, particularly HALO properties and coordinates with openings and regional teams to ensure all elements of the 'marketing efforts' are executed on brand.
  • Provides marketing input on the turnaround process for offstrategy hotels.

Marketing & PR

  • Is responsible for developing and executing effective brand marketing programs that achieve/surpass brand and continent perfo

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