![Resorts World Sentosa](https://media.trabajo.org/img/noimg.jpg)
Assistant Vice President, Loyalty Program Marketing
2 weeks ago
Market Research & Analysis (Marketing & Communications)
Resorts World Sentosa (RWS), Asia's premium lifestyle destination resort, is located on Singapore's resort island of Sentosa. Spanning 49 hectares, RWS is home to world-class attractions including Universal Studios Singapore, S.E.A. Aquarium, Dolphin Island and Adventure Cove Waterpark. Complementing the adventure and adrenaline of its theme parks and attractions are eight unique luxury hotels, the world-class Resorts World Convention Centre, and a casino. RWS offers award-winning dining experiences and exciting cuisines from around the world across its many renowned celebrity chef restaurants, establishing itself as a key player in Singapore's vibrant and diverse dining scene and a leading gourmet destination in Asia for epicureans. The integrated resort also offers world-class entertainment, from original resident productions to concerts. RWS has been named "Best Integrated Resort" since 2011 for ten consecutive years at the TTG Travel Awards which recognises the best of Asia-Pacific's travel industry.
RWS is wholly owned by Genting Singapore, a company of the Genting Group. For more information, please visit
Responsibilities
- Develop and execute marketing strategies to drive acquisition, spending and retention for the Invites loyalty programme
- Work collaboratively with different business units to strategise effective marketing campaigns
- Establish strategic partnerships to improve the value proposition of the loyalty programme to achieve business goals
- Implement communication and direct marketing initiatives to drive visitation
- Oversee all marketing channels (digital and non-digital) to ensure customer engagement and effective communication
- Monitor competition and cross-industry programmes, best practices, and assess applicability and competitiveness
- Evaluate campaign performance reports and analyse data to drive key performance metrics
- Develop a comprehensive and effective loyalty program to drive members acquisition, retention, and repeat business.
- Design and execute customers' loyalty initiatives and programs. "With insights of consumers' behavior, consumers trend and market trend"
Requirements
- Bachelor's degree in Business, Marketing or related discipline
- At least 15 years of marketing experience with supervisory skills preferably in lifestyle/service/loyal marketing industry, with insights of consumers' behaviour, consumer and market trends
- In-depth understanding in campaign performance measurement methods, experience in using dashboarding tools for campaign performance analysis, reporting and insight management
- Detailed understanding of marketing effectiveness and best-practice measurement and benchmarking
- Ability to understand complex concepts and work across multiple business units
- Excellent analytical skills and able to meet tight deadlines for multiple projects
- Able to work in a diverse and fast-paced environment
- Strong organizational and communication skills
- Experience in implementation and setting up of new CRM systems
Resorts World Sentosa (RWS), Asia's premium lifestyle destination resort, is located on Singapore's resort island of Sentosa. Spanning 49 hectares, RWS is home to world-class attractions including Universal Studios Singapore, S.E.A. Aquarium, Dolphin Island and Adventure Cove Waterpark. Complementing the adventure and adrenaline of its theme parks and attractions are six unique luxury hotels, the world-class Resorts World Convention Centre, a casino and the Asian flagship of a world-renowned destination spa. RWS offers award-winning dining experiences and exciting cuisines from around the world across its many renowned celebrity chef restaurants, establishing itself as a key player in Singapore's vibrant and diverse dining scene and a leading gourmet destination in Asia for epicureans. The integrated resort also offers world-class entertainment, from original resident productions to concerts and public shows such as Lake of Dreams. RWS has been named "Best Integrated Resort" since 2011 for nine consecutive years at the TTG Travel Awards which recognises the best of Asia-Pacific's travel industry.
RWS is wholly owned by Genting Singapore, a company of the Genting Group. For more information, please visit
Resorts World Sentosa (RWS), Asia's premium lifestyle destination resort, is located on Singapore's resort island of Sentosa. Spanning 49 hectares, RWS is home to world-class attractions including Universal Studios Singapore, S.E.A. Aquarium, Dolphin Island and Adventure Cove Waterpark. Complementing the adventure and adrenaline of its theme parks and attractions are six unique luxury hotels, the world-class Resorts World Convention Centre, a casino and the Asian flagship of a world-renowned destination spa. RWS offers award-winning dining experiences and exciting cuisines from around the world across its many renowned celebrity chef restaurants, establishing itself as a key player in Singapore's vibrant and diverse dining scene and a leading gourmet destination in Asia for epicureans. The integrated resort also offers world-class entertainment, from original resident productions to concerts and public shows such as Lake of Dreams. RWS has been named "Best Integrated Resort" since 2011 for nine consecutive years at the TTG Travel Awards which recognises the best of Asia-Pacific's travel industry.
RWS is wholly owned by Genting Singapore, a company of the Genting Group. For more information, please visit
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