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Creative Strategist
1 week ago
Job Title:
Creative Strategist
Job Description:
Key responsibilities:
We'll expect you to be brilliant at the following:
- Brief Interpretation: Comprehends client strategy and research questions, and able to turn their uncertainty into your compass for investigation (able to formulate productive questions).
- Research: Performs robust and diligent intel gathering from across the web and with resources, pulling disparate signals together to make sense of cultural change
- Interviews: Can lead expert and consumer interviews, design discussion guides, conduct interviews, and produce crisp analysis.
- Data Analysis: Mining data and producing fresh insights through the use of our cultural intelligence platform Q and offtheshelf thirdparty tools
- Storytelling: Authors and designs logical presentation narratives to illustrate insights and informed client direction with complete ease.
How you'll make an impact:
- Accepts increased responsibility and independence in carrying out important projects and becomes a valued contributor to the lead team.
- Works closely and collaboratively with creative teams to nurture ideas; is seen as a "goto" person for creative teams.
- Fosters strong relationships with middle level marketing clients to earn their trust and respect.
- Actively contribute to conversations and discussions. We get paid for our pointofview, and every opinion is an opportunity to learnso share them
- Be the catalyst that rallies a team together to solve a problem and inspires their colleagues through examples, case studies or thought starters.
- Be brave and advocate for different ways of doing things.
- Don't settle for good enough, push things further to get an even better result.
Skills and requirements:
- Minimum 4 years relevant experience (with a clear focus on creative strategy), prior agency experience preferred.
- You are a creative and strategic thinker able to connect our client's goals through a logical approach. You can take a complex concept and present it in a way that is easy to understand.
- A master/ mistress of the pen; demonstrable experience working with, and translating, data and culture into meaningful insights that inspires creative decision.
- Running research groups, interviews and other forms of intelligence gathering.
- Finding an 'angle' and 'way in' for a brand to stand out, make an impression and stick in minds.
- Reconciling the differences between consumers' current perceptions of the brand and the way the client wishes the brand to be perceived.
- Creative problem solver with deep experience working with cross functional teams and the ability to provide concise, clear, and actionable creative direction / feedback.
- Savvy with words, images, graphs/charts to create a polished presentation with a compelling storytelling flow that hooks listeners and brings the strategy to life.
- Experience with regional, multimarket campaign work is a plus.
Location:
Singapore
Brand:
Dentsu Creative
Time Type:
Full time
Contract Type:
Permanent
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