Program Specialist

2 weeks ago

Singapore Boston Consulting Group Full time

WHAT YOU'LL DO:


RISE stands for Rapid & Immersive Skill Enhancement, and is designed to enhance employability, as well digitalize the SME landscape in Singapore, by building high-demand business and tech skills.

Created by BCG U, RISE leverages BCG's industry experts to deliver cutting edge content and experience to its participants.


RISE is looking to bring on board a Program Specialist for RISE for Business, a digital enablement program aimed at SMEs and corporates.


As a Program Specialist within BCG U, you will play a pivotal role in driving growth and success by managing key aspects of our B2B RISE for Business program.

Your primary responsibilities will include analyzing sales data, coordinating partnerships with government organizations and SME aggregators, organizing events with external partners for lead generation, and contributing to B2B digital marketing efforts.


Data Analysis and Insights:

  • Collect and analyze sales data to extract valuable insights and trends (acquisition costs, channel efficiency analysis, sales productivity, etc.).
  • Identify opportunities for growth and improvements in our programs based on data analysis.
  • Prepare and present reports to guide strategic decisions.

Partnership Coordination:

  • Establish and maintain relationships with government organizations, trade associations & chambers, and SME aggregators.
  • Liaise with external partners to explore collaboration opportunities, and effectively present the value of RISE for Business, to ensure the ongoing success of our upskilling programs
  • Identify new partners, industry events, and seminars to be actively involved in as part of lead generation efforts

Event Management:

  • Plan, coordinate, and execute events and workshops in collaboration with external partners.
  • Manage event logistics, including scheduling, venue selection, and participant engagement.
  • Support sales team with lead generation during events, and promotion of our RISE for Business program.

B2B Digital Marketing Support:

  • Assist in developing and implementing B2B digital marketing strategies.
  • Collaborate with the marketing team to create content, campaigns, and promotional materials, tailored to the B2B requirements
  • Monitor the effectiveness of marketing efforts and make recommendations for improvements.

YOU'RE GOOD AT:

  • People and interpersonal skills: Must be able to manage a dynamic and diverse growth team, with a mix of working styles and backgrounds
  • Familiarity with the SME landscape in Singapore
  • Experience in B2B sales, partnerships, or relevant job scope
  • A strategic mindset: Possess a strategic orientation and an eagerness to contribute innovative ideas to lead generation and marketing strategies.
  • Data proficiency: Proficient in data analysis, capable of interpreting data, and leveraging analytics tools to evaluate campaign performance. Excel proficiency is a must.
  • Communication skills: Strong written and verbal communication skills, allowing you to assist in crafting compelling content and collaborating across teams.
  • Project management skills: Ability to assist in managing multiple projects simultaneously, adapting to shifting priorities within a dynamic environment.
  • Collaborative approach: Skilled at working collaboratively with diverse teams, contributing positively to a cooperative work atmosphere.
  • Tech familiarity: Familiarity with marketing automation tools, preferably HubSpot to facilitate lead generation and marketing efforts.

YOU BRING (EXPERIENCE & QUALIFICATIONS):

  • Have a business bachelor degree in business, marketing, or other related fields, with 3+ years work experience
  • Strong Excel skills, with proven experience in data analysis, deriving insights from data, and data reporting
  • Experienced in serving and managing relationship with business leaders across both big enterprises and SMEs (Small and Medium Enterprises)
  • Solid proficiency in project management and client relationship management methodologies
  • Ability to make independent decisions within existing guidelines, advising more junior team members
  • Be strong in problem solving, execution and comfortable with fragmentation
  • Excellent listening, negotiation, and presentation abilities
  • Strong interpersonal and communication skills
  • Ability to perform under pressure and demonstrate presence and maturity even in stressful situations
  • Advanced proficiency in Outlook, PowerPoint, and Excel

YOU'LL WORK WITH:


You will be working closely with the BCG U leadership team, the RISE for Business Learner Acquisition Lead, and the broader Learner Acquisition teams (including sales and marketing personnel) from other RISE streams.


ADDITIONAL INFORMATION:


BCG U enables organizations to upskill their talent with the help of the latest technology, scientific learning approaches, and a world-class faculty.

We customize learning strategies depending on need, building capabilities across all layers of an organizatio

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