Essencemediacom Senior Account Manager

1 week ago


Singapore EssenceMediaCom Full time

Brief Description


This role forms a key part of the Global SK-II Leadership Team and reports directly to the Global eCommerce & Orchestrator Leader.


SK-II is a leading beauty brand in the world, committed to leverage the power of transformational crystal-clear skin to enable women change their destinies.

It connects and strives to win the confidence of from 11 different countries / cultures, including Japan, China and USA.


As a leading beauty brand, SK-II aims to continuously design and manifest heart-winning consumer experiences across the consumer journey, which in turns gets paved with steppingstones from the paid, owned & earned elements of content and media.


Consequently, the role of the Global E2E System Orchestrator is to work directly with the global teams (SK-II and essenceMediacom) in Singapore, as well as the local teams in Hong Kong, New York, Seoul.

Singapore, Taipei and Tokyo in designing holistic, integrated E2E system plans for the upcoming campaigns.

**Overview of job
The Global E2E System Orchestrator will be responsible to:

  • Working with the SK-II global content design team in Singapore to fix the pipeline of future global campaigns / initiatives
  • Working with essenceMediacom Planning-Hub teams in Singapore and the local market teams to fix the "platform back" requirements for "fitforpurpose" designing to
  • Working with essenceMediacom Performance-Hub team in Singapore to fix the expected KPIs and successful benchmarks for the designed content (across paid, owned and earned)
  • Working with the essenceMediacom Performancehub team & external partners (media / tech) to bring in the relevant alphas / betas and design specific test plans for those
  • Working with the SK-II global PR / Comms team to integrate the PULL content/media plans with the PUSH content/media plan
  • Consequently, delivering the E2E System plan for global campaigns to the SK-II Global CEO, in partnership with other stakeholders


This role will be directly interacting with senior clients at MD / AMD level, spectrum of senior and junior colleagues, experts from the entire spectrum of PAID, OWNED and EARNED and external partners.

Therefore, active development and management of effective working relationships will be ongoingly required.

Reporting of the role
This role reports to the Global eCommerce & Orchestrator Leader (Singapore)

Best things about the job:

***Working within a highly inclusive and dynamic environment of young achievers

  • Opportunity to work for one of the biggest FMCG accounts, pioneering Performance marketing
  • Working with an extremely diverse, international group of individuals both at essenceMediacom and at the client
  • Opportunity to expand the learning on Digital technology & platforms, High visibility within essenceMediacom and at the client where your work is sure to be seen & appreciated.

Measures of success -
In 3 to 6 months, you should have established a clear understanding of the client's business objectives and the agency deliverables and thus working towards delivering the same

Responsibilities of the role:

The SK-II Global Performance Orchestrator will be responsible to:

  • Work directly with the Strategy / Planning teams in diagnosing the execution KPIs, benchmarks (e.g. audience definitions, reach / frequency corridors, fir-for-purpose content requirements, bidding strategy, in-campaign optimization principles, etc.)
  • Work directly with the Strategy / Planning teams in determining the test&learn frameworks for new experiments, as well as for testing alpha / betas
  • Then, in turn work directly with the GroupM Services teams (the execution, reporting & adoperations teams) in guiding them to execute the aligned KPIs, benchmarks and test&learn frameworks with excellence
  • Then, to lead monitoring of incampaign performance, and in partnership with the Strategy / Planning teams, lead implementation of the incampaign optimization
  • Finally, to develop a global POV on what's working / what's not, and what to start new, scale further or stop.


This role will be directly interacting with senior clients at MD / AMD level, spectrum of senior and junior colleagues, experts from the entire spectrum of PAID, OWNED and EARNED and external partners.

Therefore, active development and management of effective working relationships will be ongoingly required

WHAT WILL YOUR ROLE ENTAIL?
Client Leadership

  • In collaboration with the essenceMediacom Global Performance Leader and the entire Global Leadership Team (GLT), develop and manage relationships with senior marketing people at MD / AMD / CMO level at the global, regional, and local.
  • Anticipate client's needs and set up internal processes to meet them
  • Accurately understand the drivers, context and success factors for the client
  • Understand the strategic principles driving P&G and SK-II and empower the markets to lean into those pillars, in liaison with Global team
  • Own the final delivery o


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