Partner Marketing Specialist

2 weeks ago

Singapore ASIA ASSOCIATION PTE. LTD. Full time

Our Client, a global leader in cloud software and a pioneer in hyperconverged infrastructure, who help customers simplify cloud complexity with an open, software-defined hybrid multicloud platform; is looking for a Partner Marketing Specialist to support countries within the APAC region.


Responsibilities

For nominated Client Partners
On-boarding & introduction

  • Quarterly review of nominated concierge list with Client's team.
  • Outbound reach to the list of nominated partners
  • Set up 11 sessions with ALL nominated partners (new & existing) to run through current quarter campaigns on PDC, programs and tools.
  • Pitch and drive adoption rate of at least 1 campaign per quarter per partner.
  • Gather partner feedback
  • Expectation: Concierge will help and support partner to execute endtoend campaign(All PDC (Zift Platform)
  • Digital, Social & Microsite campaigns).
Influence and remind all partner to opt in for lead registrations (or manual leads upload)

For New Partners acquisition
1-2 new partners to be added to the list quarterly

  • Concierge to work directly with distributors in nominating 12 new partners to try out Partner Demand Centre
  • Concierge to report and inform local region partner marketing manager on new partners onboarded.
  • Once approved, set up 11 Session per partner (may include more than one attendee from the same partner)
  • Run through current quarter campaigns on PDC, programs and tools.
  • Pitch and drive adoption rate of at least 1 campaign per quarter per partner.
  • Gather partner feedback

For Client Distributors.
1x Quarterly webinar per distributor hosted by the concierge in region to introduce Partner Demand Centre Capabilities

  • Total of at least 2 webinars with 2 distributors per quarter
  • Host webinar to introduce PDC with distributors to be completed within the first month of the new quarter.
  • Drive registrations for webinar through distributors
  • Gather list of partner registrations and attendees and submit to Client partner marketing team after webinar ended

Reporting

  • Weekly, monthly & quarterly review
  • Provide consolidate view/summary of activities to Client team on a monthly basis
  • Provide a consolidated reporting view of all partner activities to determine new suggested partners on a quarterly basis.
  • Client will provide quarterly Marketing KPIs, such as Marketing qualified leads, Marketing influenced pipeline and Marketing activities target, and measured against them on a best effort basis.

Requirements:

  • 5+ years of marketing experience related to channel/partner marketing management
  • Demonstrated track record of developing marketing strategies and endtoend partner related programs that effectively achieve strategic objectives.
  • Possesses an enthusiastic personality and selfmotivated nature, with the ability to multiple tasks and work well under pressure.
  • Exhibits strong relationshipbuilding skills, capable of managing relationships at all levels within the organization.
  • Demonstrates the ability to work effectively both independently and as part of a team, including collaborating with remote colleagues and partners.

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