Brand Partner Specialist

2 weeks ago

Singapore IBM Full time

Introduction
At IBM, work is more than a job - it's a calling: To build. To design. To code. To consult. To think along with clients and sell. To make markets. To invent. To collaborate. Not just to do something better, but to attempt things you've never thought possible.

Are you ready to lead in this new era of technology and solve some of the world's most challenging problems? If so, lets talk.


Your Role and Responsibilities

  • Responsible for the success of assigned partners as measured by subBrand revenue
  • Depth of skills in assigned subBrand to support partner's Sell / Build / Service sales opportunities
  • Utilize project management, strategic communication, Partner/Client insights, sales tooling (ISC/PRM), and territory planning to manage activities with assigned partners (e.g., sales campaigns, lead pass, progression, enablement, advocacy, and local recruitment)
  • Augments partner engagements with IBM's breadth of capabilities to cocreate solutions (e.g., HCBT, Technical Sellers, Expert Labs, Marketing)
  • Develop partner / territory plans (plan on a page) to identify key partners, strategic growth areas, revenue objectives, enablement goals, and key milestones to measures success
  • Engage local country/market sales teams, Digital sales teams, marketing, and technical teams to activate joint plans
  • Assess progress quarterly with country/market Ecosystem Manager and subBrand or Build FLM's
  • Establish quarterly partner / territory opportunity roadmap and progression management system to address Client challenges, connect partner and IBM sellers, and progress passed leads from IBM BSS and Digital sellers
  • Engage directly with partners and Clients in support of high value engagements and opportunities
  • Leverage Ecosystem programs, comarketing, and ISC/PRM tooling to drive joint demand generation, prospecting, or solution cocreation
  • Connect partner and IBM sellers in city/country/markets serviced by the partner to facilitate local execution of prospecting, lead passing, and go to market
  • Augment Partner and Client engagements with IBM's breadth of capabilities to cocreate solutions (e.g., Hybrid Cloud Build Team, Customer Success Managers, Expert Labs, Technical Sellers, Marketing)

Required Professional and Technical Expertise:

  • Knowledge of skills in Data Management, Data Integration and AI technologies
  • Depth of skills in assigned IBM Brand with knowledge of IBM Technology solutions in order to support Partner's Sell/Build/Service sales opportunities
  • Leverage Design Thinking, Architecture and Developer principles, and Competitive insights to articulate an IBM PoV related to Brand solutions, IBM Plays, and Technology Decision Points to convince Partners to lead with and promote IBM Brand offerings
  • Utilize project management, strategic communication, Partner/Client insights, sales tooling (ISC/PRM), and territory planning to manage Partner and Ecosystem activities (e.g. sales campaigns, lead pass/progression, enablement, Partner advocacy, and local recruitment)
  • Possess a deep understanding of Sell/Build/Service Ecosystem motions, PartnerWorld and comarketing programs, resources (e.g., TechZone, HCBT, ICC, client engineering, etc.), and Brand initiatives to motivate Partners by connecting IBM Ecosystem PoV with Partners business objectives and accelerate time to value through 'show vs. tell' approach
APACTECH_23

Required Technical and Professional Expertise
As shared above

Preferred Technical and Professional Expertise
As shared above

About Business Unit
IBM has a global presence, operating in more than 175 countries with a broad-based geographic distribution of revenue.

The company's Global Markets organization is a strategic sales business unit that manages IBM's global footprint, working closely with dedicated country-based operating units to serve clients locally.

These country teams have client relationship managers who lead integrated teams of consultants, solution specialists and delivery professionals to enable clients' growth and innovation.

By complementing local expertise with global experience and digital capabilities, IBM builds deep and broad-based client relationships. This local management focus fosters speed in supporting clients, addressing new markets and making investments in emerging opportunities.

Additionally, the Global Markets organization serves clients with expertise in their industry as well as through the products and services that IBM and partners supply.

IBM is also expanding its reach to new and existing clients through digital marketplaces.


In a world where technology never stands still, we understand that, dedication to our clients success, innovation that matters, and trust and personal responsibility in all our relationships, lives in what we do as IBMers as we strive to be the catalyst that makes the world work better.

Being an IBMer means you'll be able to learn and develop yourself and your career, you

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