Assistant Growth Marketing Manager

2 weeks ago

Singapore Lyte Ventures Full time
This position is posted by ZhiyuJob Position

Assistant Growth Marketing Manager

  • Job Duration
PermanentJob Requirements

  • Minimum 4 years of experience and track record of successful growth campaign, or in digital and marketing communications, preferrable in the finance/fintech space
  • Proven experience in driving performance in digital paid media, optimization and testing through analytics, with deep understanding and knowledge of performance media and media mix modelling measurement.
  • Strong digital marketing competence across performance, optimisation, test and learn, and analytics and measurement
  • Fundamental understanding of GA, Mailchimp, WordPress, and other web metrices/ analytics for performance optimization
  • Collaborative team player with strong analytical and critical thinking skills and strong discipline of data tracking and able to continuously optimize campaigns effectively to deliver goals and leverage data to aid decisions
  • Selfstarter who thrives in a fastpaced environment, comfortable working with both data and creative and committed to excellence in project execution and adept at managing priorities, timelines and achieving targets.
  • Strong comprehension ability in finance and technology related topics; understanding of the Neobank space is a plus
Scope of Work


Lyte Ventures creates solutions to financial challenges faced by freelancers and businesses around the world by combining empathy, data, and future-proof technology.


Driven by the desire to empower individuals and businesses alike, Lyte Ventures is committed to creating opportunities for everyone through our digital platforms.

We hold fast to integrity, empathy, and being future-proof in our strategy, design, and innovation.


In our team, we are go-getters that love working in high-performance teams and solving challenging problems and part of our success comes from celebrating diverse ideas, caring deeply for each other to make one very happy team, and learn and thrive together to come up with breakthrough solutions.

Lyte is where the future of work begins. Join us and make an impact in your career at Lyte Ventures.

Key Responsibilities


Be part of Lyte's marketing team to strategize and strengthen Lyte's brand presence and drive growth in both brand and marketing, as well as business drivers.

Work with cross functional team (Product, BD and Tech) to establish growth strategies to support business.


You will also partner closely with the marketing team to ensure a connected, one-voice approach for our brand proposition and campaign strategy.


  • Responsible for developing and executing endto end
  • Define target audience segments that maximizes impact of marketing activities to be hypertargeted and contextual to drive better conversion and database growth, including A/B test to gain insights and learnings for each campaign.

Performance Marketing

  • Develop paid media approach in partnership with key media and digital platform partners to drive marketing campaigns with a singleminded proposition across paid (Social, Search, Video, Programmatic etc.,) and owned media and optimize performance across full marketing funnel, to achieve target media KPIs and business outcomes in collaboration with the marketing team, key media, and digital platform partners,
  • Manage all performance led campaigns to drive acquisition, activation, dormant to inactive, engagement, retention and customer behavior actions that can make an impact to Lyte's business growth.
  • Leverage data and insights to identify audiences for growth, improve the digital customer journey and implement relevant targeting strategies to drive performance and optimise media spend.
  • Analyze campaign performance and provide insights for future campaigns.
  • ROI driven marketing strategies that drive the direction of landing pages, websites, copy, layouts and funnels that are designed to convert

Web Marketing

  • Manage Lyte's owned channels by creating and managing websites to promote Lyte's products and services to align with our overarching strategy.
  • Work with web designers, content lead and business, to develop compelling online content that attracts new visitors and encourages them to sign up
  • Developing and implementing an online marketing strategy designed to meet business goals, increase web traffic, conversions and generating leads from website visitors.
  • Analyze website traffic statistics to measure the effectiveness of campaigns and manage the performance of all Lyte's websites which includes tracking metrics like pageviews, bounce, conversion, drop off etc.
  • Monitoring search engine rankings and optimizing to ensure that the site is positioned prominently in search results for keywords associated with the business
Job Highlights

Working with us provides you the opportunity to:

  • Learn through hands-on experience;
  • Adapt in a fastpaced team environment supporting other teams;
  • Work with Lyte Ventures' team on corporate, co

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