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Growth Marketing Lead
4 weeks ago
Growth Marketing Lead
Full time Singapore (Hybrid)
The Role
As a Growth Marketing Lead, your role will focus on customer acquisition to achieve a10-15% month-on-month revenue growth for our new B2B SAAS-based employee
wellbeing platform.You’ll be leading the end-to-end marketing strategy and execution of campaigns and initiatives as well as taking ownership of our digital assets and tools, including the website, social media accounts, paid advertising channels, sales & marketing automation tools and CRM.
This role will be suitable for a seasoned growth marketer who is excited to take on the challenge of scaling the sales of a new SAAS platform in a fast-growing seed stage HR Tech start-up.
What you’ll do:
● Develop & execute a go-to-marketing strategy that involves both paid
(Google Ads, LinkedIn Ads, etc) and organic (SEO, Content, Email, Social Media,
etc) marketing initiatives and campaigns to scalably acquire new clients. You’ll
continuously refine your marketing efforts to maintain competitive advantage
and achieve the desired revenue growth.
● Manage a marketing technology stack of sales & marketing automation tools
to track and maximize funnel conversions as well as reduce Customer
Acquisition Cost (CAC). Work directly and / or with freelancers to optimize our
digital assets as well as leverage data and analytics to improve your marketing
execution.
● Manage partnerships & affiliate relations with trade media, resellers and
affiliates on channel-led sales. Strategize and develop a technology-driven
affiliate marketing programme to scalably grow our reseller network.
Who You Are:
● You resonate with our mission to promote greater mental wellbeing in
workplaces.
● You have 6+ years of experience and a proven track record in growth marketing
for an early stage B2B SaaS start-up.
● Entrepreneurial spirit. You have worked in a startup and / or on digital marketing
projects to drive sales of products and services.
● You adopt a user-centric approach to marketing and develop a deep
understanding of our audiences and customers to develop your marketing
strategy, creatives, messaging and content.
● You are analytical, data oriented and enjoy leveraging data to scale paid and
organic marketing channels.
● You are technology savvy and enjoy using or learning to use a variety of digital
tools to boost your marketing efforts.
● You have worked in a fast-paced environment and have a strong sense of total
ownership.
Bonus if you have:
● Experience in creative design and content writing for the purpose of marketing
● Website development and web content management experience on platforms
like Wordpress and / or Webflow
● Past founder, start-up or entrepreneurial background
Benefits:
● Get equity from day one at a Y Combinator startup.
● The chance to drive impact within the mental healthcare landscape in the APAC
and Europe regions.
● The opportunity to help build a rapidly scaling start-up organization by taking
strong ownership of your work, mentorship, and our unbounded leadership
opportunities.
● Enjoy a low-bureaucracy environment, minimal meetings, and an asynchronous
communications culture.
● Competitive compensation.
Interview Process:
● Competence Interview: Deep dive into marketing, digital, growth, entrepreneurial
and related experiences. (60-min video call)
● Go-to-Market Strategy: Develop and present a GTM strategy for MindFi to
achieve the desired growth. (60-min video call)
● Interview with Co-founders: Discuss vision, motivation, and fit. (45-min video
call)
● Offer
Tell employers what skills you have
Website Development
Social Media
Healthcare
Marketing Strategy
Automation Tools
Customer Acquisition
B2B
Digital Marketing
SaaS
Revenue Growth
Affiliate Marketing
Wellbeing
Content Writing
Web Content Management
WordPress
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