Growth Marketing Manager

2 weeks ago


Singapore MindFi Full time
Singapore- Work Type: Full Time
About MindFi

  • MindFi pursues a simple mission: making employee wellbeing culturallyrelevant and inclusive to all of Corporate Asia.
MindFi's solution delivers a full spectrum of mental health and total wellbeing support to organizations and individual users.

MindFi serves personalized self-care and community-care resources as well as private-care access to our extensive network of counsellors and coaches on our acclaimed mobile app.

We empower organizations with a unique set of wellbeing analytics and human capital insights.


Headquartered in Singapore, MindFi is the mental health and wellness provider of choice for Fortune 500 companies, fast-growing startups, and corporations in APAC.

To become a part of the #MindFitness movement, visit or download our app on the Apple App Store or Google Play.


Responsibilities:

  • Run performance marketing (B2B) campaigns on digital advertising platforms like Google and LinkedIn to maximize inbound lead generation
  • Build a cadence of thought leadership events and outreach campaigns with HR and Industry Trade Media to drive outbound lead generation
  • Manage and grow channel partnerships with existing and new resellers to drive sales of MindFi's solutions to their clients
  • Work with our Content Marketing Manager to constantly improve MindFi's marketing collateral to differentiate from the competition
  • Design and execute retargeting campaigns to reignite interest amongst MindFi's past and lost leads

Qualifications:

  • At least 5 years of experience in enterprise growth marketing or a relevant field
  • Creative and innovative in problemsolving and conceptualizing ideas for B2B and growth marketing
  • Excellent in communication, both spoken and written English, enjoys interacting and forming relationships with partners
  • Experienced in running successful Google and LinkedIn online advertising campaigns as well as using a range of digital tools for performance marketing tracking
  • Positive, teamplayer, with a strong entrepreneurial spirit to thrive in a fastpaced, startup environment
  • Experience in B2B Marketing in the corporate wellness space and/or in a startup is a plus


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