Growth Marketing Manager

2 weeks ago

Singapore Perx Technologies Pte. Ltd. Full time

Job Category:

Marketing
Job Location:Singapore
Job Type:Full Time
About Perx:
Perx Technologies introduces the world's first intelligent, autonomous loyalty and customer engagement solution.

Headquartered in Singapore, the platform synergizes gamification, behavioral science, and AI to support brands in elevating customer actions and interactions using data-driven experiences.


By designing customized, incentive-driven journeys, Perx Technologies simplifies customer acquisition, activation, monetization, and growth, cultivating enduring loyalty and remarkable user experiences, and solidifying its position as an industry trailblazer.


Quick Snapshot:


As the Growth Marketing Manager, you will play a crucial role in shaping and executing the marketing strategy with a hands-on approach, aiming to build and maintain a 3x sales pipeline as a key performance indicator.

You will drive our lead generation and customer acquisition initiatives, expanding our customer base across large B2C verticals.

This role encompasses managing the entire customer acquisition funnel and supporting activities from the top to the bottom of the sales funnel.

As a growth marketing manager, you will work with content production to focus on delivering a rich brand experience led by content to bolster the rest of the customer lifecycle marketing touchpoints pre and post-customer acquisition.


What's the role?

  • Define and implement growth marketing campaigns driven by content marketing, social media marketing, organic and paid advertising.
  • Developing strategies for user acquisition and content marketing to generate leads and grow the company's customer base.
  • Work on Omnichannel B2B campaigns across various channels to drive inbound leads for sales teams.
  • Creating, implementing, and driving campaigns through various media channels and platforms with a focus on Social Media and emerging performance marketing channels.
  • Implementing user segmentation to improve targeting, increase the relevance of product solutions to potential customers during outreach and ultimately conversion rates and revenues.
  • Collaborating closely with key executives and managers to align user acquisition activities with other business functions.
  • Understand User behavior & data points to deliver better engagement on websites & advertisements.
  • Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs).
  • Collaborate to develop a focused SEM strategy that leverages both organic and paid search channels relevant to B2B and B2C business.
  • Perform market research and competitor Ad words data in the region to benchmark against.
  • Identify trends and insights, and optimize spend and performance based on the insights.
  • Evaluate emerging digital and online technologies.
  • Provide thought leadership and perspective for the adoption of new digital marketing strategies where appropriate.

What's required?

  • Degree/Diploma in Marketing or related field.
  • At least 5 years of work experience in paid search, display, social ads implementation and digital content distribution.
  • Experience in either SaaS/MarTech/FinTech/Ad Agency businesses is a must.
  • Strong analytical skills and datadriven thinking.
  • Google Ads, Google Analytics, Certifications
  • Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate.
  • Strong expertise in running branding and direct response campaigns and social selling on Social Media platforms.
  • Proven ability to work in global business, within a matrix structure and experience of working with a culturally and geographically diverse team.

What's on offer?

  • Competitive salary and benefits package.
  • Flexible work culture where we embrace a fully remote or hybrid work environment.
  • Collaborative environment and the opportunity to work with a leading player in the Martech and Fintech space.
  • Opportunity to work with global and regional tierone enterprises in the banking, retail, insurance, and telecom sectors.
  • Great career development opportunities and internal mobility for crossfunctional pathways are embedded in our culture.
  • Work with a globally handpicked talent pool of passiondriven people who power some of the largest brands globally, leveraging Perx's SaaS platform to engage with 50Mn+ consumers each day.
Join us to discover the exciting possibilities at the intersection of gamification, behavioral science, and AI. Help us empower businesses to acquire, engage, monetize, and retain customers through innovative, data-driven experiences.

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