Digital Marketing Manager

3 weeks ago


Singapore MAVENSIDE CONSULTING PTE. LTD. Full time

Job Highlights:

-
_Location: Pasir Panjang _:

-
_AWS + Variable Bonuses _:


  • _Medical Benefits _

Responsibilities:

  • Develop and implement comprehensive multichannel digital marketing strategies for brands and regions focusing on brand awareness, traffic, engagement, leads, and customer retention.
  • Develop performance goals that identify realistic benchmarks, emerging trends, technologies, revenue drivers and opportunities.
  • Ensure the team stays updated on and evaluates digital trends, platforms, technologies and marketing best practices; propose adoption where appropriate.
  • Design brand identity and messaging architecture and ensure crosschannel and region consistency.
  • Design and manage online advertising campaigns (Google, Naver, social media etc) to increase online visibility, drive qualified traffic and increase leads.
  • Develop media planning (including online media and influencer outreach) and maintain relationships.
  • Plan and manage budgets across all channels and platforms to maximise ROI and achieve performance targets.
  • Utilise analytics tools to measure and report actionable analytics for marketing channels, including website traffic, followers, engagement rates, conversion rates, lead and customer acquisition cost etc.
  • Provide regular reports and insights to management, make datadriven recommendations for optimisation.
  • Collaborate with crossfunctional and regional teams to ensure seamless execution of digital marketing initiatives.
  • Ensure team's involvement and support in relevant marketing events and activities when required.

Job Requirements:

  • Bachelor's degree in digital marketing, marketing, communication or related fields.
  • At least 3 to 5 years of handson experience in digital marketing, with a focus on strategy development.
  • Strong understanding of SEO & SEM best practices and proven experience with online advertising platforms (e.g. Google Ads, Facebook Ads etc)
  • Proficiency in utilising various digital marketing tools and platforms, including analytics tools, social media management tools, and CRM software.
  • Excellent written and verbal communication skills in both English and Chinese
  • To handle Chinese materials and liaise with Mandarinspeaking counterparts
  • Strong leadership qualities.
  • Resourceful and independent with mínimal supervision.
  • Analytical mindset with the ability to interpret and act on marketing data effectively.
  • Creative thinker, capable of generating innovative marketing ideas.
We wish you all the best in your career search.

Mavenside Consulting Pte Ltd | EA
License No: 20C0204

**Kerine Tan | EA

Personnel No:
R2095889
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