![MAVENSIDE CONSULTING PTE. LTD.](https://media.trabajo.org/img/noimg.jpg)
Digital Marketing Manager
3 weeks ago
Job Highlights:
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_Location: Pasir Panjang _:
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_AWS + Variable Bonuses _:
_Medical Benefits _
Responsibilities:
- Develop and implement comprehensive multichannel digital marketing strategies for brands and regions focusing on brand awareness, traffic, engagement, leads, and customer retention.
- Develop performance goals that identify realistic benchmarks, emerging trends, technologies, revenue drivers and opportunities.
- Ensure the team stays updated on and evaluates digital trends, platforms, technologies and marketing best practices; propose adoption where appropriate.
- Design brand identity and messaging architecture and ensure crosschannel and region consistency.
- Design and manage online advertising campaigns (Google, Naver, social media etc) to increase online visibility, drive qualified traffic and increase leads.
- Develop media planning (including online media and influencer outreach) and maintain relationships.
- Plan and manage budgets across all channels and platforms to maximise ROI and achieve performance targets.
- Utilise analytics tools to measure and report actionable analytics for marketing channels, including website traffic, followers, engagement rates, conversion rates, lead and customer acquisition cost etc.
- Provide regular reports and insights to management, make datadriven recommendations for optimisation.
- Collaborate with crossfunctional and regional teams to ensure seamless execution of digital marketing initiatives.
- Ensure team's involvement and support in relevant marketing events and activities when required.
Job Requirements:
- Bachelor's degree in digital marketing, marketing, communication or related fields.
- At least 3 to 5 years of handson experience in digital marketing, with a focus on strategy development.
- Strong understanding of SEO & SEM best practices and proven experience with online advertising platforms (e.g. Google Ads, Facebook Ads etc)
- Proficiency in utilising various digital marketing tools and platforms, including analytics tools, social media management tools, and CRM software.
- Excellent written and verbal communication skills in both English and Chinese
- To handle Chinese materials and liaise with Mandarinspeaking counterparts
- Strong leadership qualities.
- Resourceful and independent with mínimal supervision.
- Analytical mindset with the ability to interpret and act on marketing data effectively.
- Creative thinker, capable of generating innovative marketing ideas.
Mavenside Consulting Pte Ltd | EA
License No: 20C0204
**Kerine Tan | EA
Personnel No:
R2095889
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