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Regional Performance Marketing Director

4 weeks ago

Singapore PUBLICIS SOUTH EAST ASIA Full time
Roles & Responsibilities

Starcom is the Human Experience Company. A world-renowned media communications agency, we believe the alchemy of people and technology creates experiences people love, and actions brands need. Experiences are the human side of data-driven, tech-fueled marketing. And we are passionate about boldly leading our clients into the future. With more than 5,000 employees worldwide, Starcom partners with the world's leading marketers and new establishment brands, and is part of Publicis Media, one of four solution hubs within Publicis Groupe. We are the Citizens of Starcom. We are Brave, Kind, Inclusive and Resilient. Join us


The Role is to be a trusted advisor and partner to leading technology marketing on their Performance Marketing business spanning strategy and full knowledge of execution, while being a very hands-on contributor to the team. The ask will span across a gamut of requirements in a very fast paced, ever changing dynamic environment.


Expectations of a Performance Marketing Director:


Client Management

  • Ability to lead the regional client on the company’s strategic objectives.
  • Establish a partner-relationship with regional & in-market clients by being involved in the business environment
  • Ability to take pressure and deal with pressure in a calm mature manner. Ability to navigate political situations with diplomacy and tact.
  • Ensure professional deliveries in all client dealings
  • Ensure clear documentation on all communications with business partners and agency partners

Team / Market Management

  • Serve as first level coach and supervisor to one or more planners to support their knowledge of agency, client, vendor and industry basics as well as their overall skill development in the execution or monitoring of experience plans
  • The work can involve media execution, and knowledge of the same first hand will aid the efficient management of the process. Work with Planner to ensure accurate and timely invoicing (e.g. regular review of unbilled reports, resolve unbilled cases with Finance)
  • Hone feasibility, profitability and negotiation skills through implementation and management of plans at best prices and terms to maximize effectiveness of placement’s reach to client’s consumers. Be able to negotiate scopes of work, manage contracts and submit deliverables.

End to End Strategy Management / Evaluation of Partners and Emerging landscape

  • Collaborate with digital specialist teams across the region to develop digital strategy and media plan recommendations, integrating offline recommendations
  • Able to synthesize various media statistics and information to develop recommendations and opinions in emerging digital media
  • Platform knowledge and the ability to access platforms first hand to trouble shoot and spot areas of improvement. Help market teams to understand spaces to optimise
  • Understanding of taxonomy and CID / familiar with Adobe Analytics and GA4.
  • Understanding and management of dashboards /API links and data coding.
  • Familiar with performance full funnel planning and emerging formats, execution of Test and Learn frameworks.
  • Able to analyze, understand, & develop strategies for markets across the region
  • Able to synthesize various media statistics and information to develop recommendations and opinions in the area of emerging digital media
  • Generate media insights using various data sources and craft strategic POV based on data for internal and client audiences around media, brands, consumers and experiences

Skills & Experience:

  • Min 12 years performance marketing experience required, with focus on strategic and operational planning and execution, with at least 3 years working on regional/global accounts
  • Knowledgeable about and experienced with the concepts, approaches and issues involved in fully integrated end to end planning
  • Adaptive and keen to learn on the digital/commerce and data ecosystem
  • Familiar with the timelines, processes and needs of the implementation of all media
  • Knowledgeable about new approaches to and developments in digital tactical planning (social and mobile, APP included).
  • Keep up with evolving trends and new partners offerings to be able to offer the business the latest updates and first mover advantage.
  • Demonstrate critical thinking and problem solving
  • Able to work successfully with teams, handling multiple projects and meeting tight deadlines under pressure
  • Technical proficiency, particularly with media systems and MS Excel, Word and PowerPoint, platforms, data dashboard set up
  • Integrate understanding into the work to make decisions on the business
  • Filter and adapt the different options and applies good judgment combined with hard facts to select which ideas will produce the best results
  • Understand what the client's business needs by understanding the history of the brand and what the client wants it to stand for. Understand the client's strategic intent and the implications for building the client's business
  • Proficient in all syndicated and proprietary media applications

Starcom is a part of Publicis Media, an agency that harnesses the power of modern media through global agency brands CJ, Performics, Publicis Collective, Publicis Health Media, Spark Foundry, Starcom and Zenith. A key business solution of Publicis Groupe, Publicis Media's digital-first, data-driven global practices deliver client value and drive growth in a platform-powered world. It is present in more than sixty countries with over 23,000 employees worldwide.


Tell employers what skills you have

Tactical Planning
Adaptive
Digital Media
Dashboard
Taxonomy
Critical Thinking
Invoicing
Planner
Alchemy
Digital Strategy
Pressure
Operational Planning
Adobe Analytics
Diplomacy
Technology Marketing