Regional Marketing Director

1 day ago


Singapore Bosch ASEAN Full time

Bosch ASEAN is a leading technology company that employs over 429,000 people globally and generates sales exceeding $91 billion annually. As the Head of Regional Product Marketing, you will play a pivotal role in driving business growth across the Asia Pacific region.

Job Description

The successful candidate will lead efforts in developing and executing sales and market strategies, providing sales support and driving New Product Introductions (NPI) and portfolio management for the BU Communications team across the APAC region.

Sales and Market Strategy Focus
  • Develop and implement the regional market strategy, including CSO Go to Market strategy, deployment, and tracking
  • Create and deploy sales actions/promotions and corrective sales measures if realized sales performance and/or NPI is below planning
  • Analyze BU (segment) market situation and take actions (marketing mix) to gain market share and improve market positioning
  • Conduct market analyses and competitive benchmarks (e.g., portfolio including pricing) and provide related strategies
Sales Support Focus
  • Ensure and support the definition and implementation of the commercial training and certification plan (yearly plans, as well as for new launches)
  • Conduct commercial training sessions regularly and ensure training success (internal and customers)
  • Support sales and business development team in customer management/customer visits
  • Regional demo stock and life cycle management
NPI/Portfolio Focus
  • Coordinate and create Sales Forecast new products and align NPI targets with sales organizations, implement corrective measures if NPI is below plan
  • Contribute to product/service development by anticipating market trends, end-user, and customer needs
  • Lead/Support Product Introduction Process (PIP) on all defined process steps, including market input and regional introduction plan


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