3 Months CRM Executive
3 weeks ago
Location: Paya Lebar
Duration: 3 months contract (Convertible to perm or extendable)
Working hours: 8.30am to 5.30pm (Mon - Fri)
- Collaborate with internal and external stakeholders to provide input and ensure program and projects address key business needs and goals
- Work with cross functional teams in retail to ensure smooth implementation and integration of loyalty initiatives across all customer journeys and touch points
- Support in the management and growth of loyalty program, delivering business and customer value and resonate with target customer segments for various assets
- Develop loyalty and partnership marketing and communication plans that aligns with our portfolio of assets, customer segments and deliver on business goals
- Vendor, project and campaign management for all loyalty initiatives and implementation
- Utilize market research, data and customer insights to identify opportunities for customer engagement, segmentation, and personalized experiences
- Design and execute customer engagement plans to drive incremental value, engagement and acquisition
- Establish key partnerships to broaden, strengthen and strategically positions the loyalty program
- Liaise and negotiate with all required platform or technology partners
- Manage all vendor agreements with vendors, technology partners
- Internal presentation to stakeholders on project milestones and work in progress updates
- Liaise with internal teams such as ICT team for security review arrangements, timeline and ensure successful update or launch of products
- Conduct UAT and other required tests with vendors for new program releases
- Conduct necessary training for product users internally e.g concierge managers, marketing teams etc
- Budget Management & Forecasting
- Other ad hoc duties assigned
Jessica Nguyen Huynh Thanh Truc
Recruiter (R23113787)
EA License No. 99C4599
We regret that only shortlisted candidates will be notified.
Tell employers what skills you have
Market Research
Forecasting
UAT
Budget Management
ICT
Segmentation
Customer Engagement
Marketing
Customer Value
Customer Journeys
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