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Senior Manager, Growth Marketing Insights

4 months ago

Singapore WARNERMEDIA Full time

Welcome to Warner Bros. Discovery⦠the stuff dreams are made of.

Who We Areâ¦

When we say, âthe stuff dreams are made of,â weâre not just referring to the world of wizards, dragons and superheroes, or even to the wonders of Planet Earth. Behind WBDâs vast portfolio of iconic content and beloved brands, are the storytellers bringing our characters to life, the creators bringing them to your living rooms and the dreamers creating whatâs nextâ¦

From brilliant creatives, to technology trailblazers, across the globe, WBD offers career defining opportunities, thoughtfully curated benefits, and the tools to explore and grow into your best selves. Here you are supported, here you are celebrated, here you can thrive.

Warner Bros. Discovery is a leading media and entertainment company that creates and distributes premium and popular content from a diverse array of talented storytellers and journalists to global audiences through its consumer brands including Discovery Channel, Max, discovery+, HBO, HBO Go, CNN, DC, Eurosport, HGTV, Food Network, TLC, New Line, Cartoon Network, Adult Swim, Turner Classic Movies and others.â¯Â 

 

Your new role

The ideal candidate will spearhead the expansion of Warner Bros. Discovery's streaming DTC business across the Asia-Pacific region. This role entails crafting a comprehensive understanding of customer insights and analytics, encompassing performance, lifecycle, engagement and retention drivers. By developing predictive models and transforming intricate data into actionable insights, the candidate will create compelling storytelling dashboards and visualizations. These efforts will directly contribute to measurable growth in customer acquisition, engagement, and retention metrics. 

 

Your Role Accountabilities

  • Conduct in-depth analysis to shape growth marketing strategies and deliver data-driven recommendations. 

  • Generate actionable insights from user-level behavioral data across various platforms. 

  • Create full-funnel view of customer from various off/ on platform data sources. 

  • Develop predictive models to forecast marketing performance and customer behavior impacts, enabling data-driven decision-making and optimization of growth marketing strategies. 

  • Collaborate with Performance Marketing and Retention & Engagement teams to gather reporting requirements and ensure smooth data flow. 

  • Develop detailed reports and analyses for leadership presentations. 

  • Collaborate with Data Science and Business Leaders to enhance testing practices and implement advanced measurement tools. 

  • Develop and align analytical models to assess marketing program performance and customer behavior impacts. 

  • Work with growth marketing team to track performance of and drive effectiveness of various Test & Learn initiatives across entire customer funnel. 

  • Support performance & retention marketers in optimizing campaigns across various channels. 

  • Collaborate & partner with key global counterparts to gather best practices and lead customized local implementations. 

  • Cultivate a collaborative learning environment within the team to enhance capabilities. 

 

Qualifications & Experience

  • Bachelor's degree or greater in quantitative field of study (Computer Science, Engineering, Mathematics, Statistics, Finance, etc.) 

  • Strong data analysis background of 6+ years across consulting/banking/analytics. 

  • Ability to work with disparate data sets, sources, formats, etc. 

  • Track record of partnering with and influencing business teams to better results 

  • Must handle multiple tasks with changing priorities from various stakeholders 

  • Must be able to work independently and communicate effectively 

How We Get Things Doneâ¦

This last bit is probably the most important Here at WBD, our guiding principles are the core values by which we operate and are central to how we get things done. You can find them at www.wbd.com/guiding-principles/  along with some insights from the team on what they mean and how they show up in their day to day. We hope they resonate with you and look forward to discussing them during your interview.

Championing Inclusion at WBD

Warner Bros. Discovery embraces the opportunity to build a workforce that reflects the diversity of our society and the world around us. Being an equal opportunity employer means that we take seriously our responsibility to consider qualified candidates on the basis of merit, regardless of sex, gender identity, ethnicity, age, sexual orientation, religion or belief, marital status, pregnancy, parenthood, disability or any other category protected by law.

If youâre a qualified candidate and you require adjustments or accommodations to search for a job opening or apply for a position, please contact us at recruitadmin@wbd.com.