Marketing Insights Manager

2 days ago


Singapore FONTERRA BRANDS (SINGAPORE) PTE. LTD. Full time
About the Role

We are seeking a highly skilled Marketing Insights Manager to join our team at Fonterra Brands (Singapore) Pte. Ltd. As a key member of our marketing team, you will be responsible for driving the growth and success of our NZMP and Nutiani brands across South and Southeast Asia.

Key Responsibilities
  • Develop and execute the regional marketing roadmap to increase brand value and generate demand.
  • Lead an insights-driven approach to market and customer development, working closely with market managers and customers to translate compelling insights into new business opportunities.
  • Foster a strong network of brand ambassadors by developing and executing a comprehensive reseller activation program.
Requirements
  • Degree with at least 2-3 years in marketing roles with proven success in project execution in sales/marketing field.
  • Solid experience across key digital marketing channels, leading and managing marketing databases, email, social media, and developing content strategy.
  • Stakeholder management and ability to work across markets and functions.
  • Proactive in identifying demand generation opportunities; familiarity with pulling data from sources such as Euromonitor and Mintel.
  • Ability to develop and execute communication strategies and tactics, including identifying key messages and product value propositions.
  • Strong communication skills with confidence in presenting to external stakeholders.
  • A test-and-learn mindset, actively seeking ways to improve performance and achieve better outcomes.
What We Offer

As a Marketing Insights Manager at Fonterra Brands (Singapore) Pte. Ltd., you will have the opportunity to work with a dynamic team and contribute to the growth and success of our brands. We offer a competitive salary and benefits package, as well as opportunities for professional development and growth.



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