Regional Marketing Lead

3 weeks ago

Singapore LotusFlare, Inc Full time

Nomad, powered by LotusFlare, is transforming how the world connects through best-in-class eSIM technology, offering seamless global mobile connectivity to travelers and digital natives.
We're hiring a Regional Marketing Specialist to support the growth and execution of our go-to-market strategy in Asia-Pacific as part of our international expansion. Reporting to the Regional Marketing Lead, you'll play a hands-on role in launching campaigns, executing local activations, managing partners, and supporting Nomad's marketing presence across the region.
The ideal candidate is organized, execution-focused, culturally attuned to the region, and ready to roll up their sleeves in a fast-paced, startup-like environment. You'll collaborate closely with both global and local teams across brand, performance, product, and partnerships.

Job Responsibility

  • Own the regional marketing strategy and execution, aligning with global brand and business goals
  • Act as the local GTM lead for product launches, regional market entries, and high-impact campaigns Localize and activate across brand, digital, partnerships, PR, events, and influencers
  • Build and manage relationships with local agencies, creators, affiliates, and media partners
  • Optimize regional acquisition and retention funnels with support from global growth and product teams Gather and share market and consumer insights to shape global positioning and campaign planning Track and report on regional KPIs, including brand health, campaign ROI, and performance marketing outcomes
  • Hire, lead, and mentor regional contractors or future team members, shaping a best-in-class local presence
Requirements
  • At least 7 years of experience in marketing, ideally in GTM, regional, or integrated marketing roles Strong cross-functional collaborator, able to bridge regional execution with global priorities
  • Experienced in full-funnel marketing, spanning brand, acquisition, and lifecycle
  • Deep understanding of local culture, platforms, media, and consumer behavior
  • Proven ability to manage external partners including agencies and influencer networks
  • Comfortable in high-autonomy, fast-growth environments, with the ability to make data-informed decisions
  • Entrepreneurial - scrappy, proactive, and resourceful, with a bias for action
Bonus Points For
  • Experience launching or scaling consumer tech, travel, or telco products in the region
  • Familiarity with both B2C and B2B2C marketing motions
  • Prior work experience in a global org or matrixed team structure
  • Some knowledge of eSIMs, mobile connectivity, or telecom industries
  • Fluency in a regional language beyond English
About us:
Nomad eSIM, backed by LotusFlare, is reimagining mobile connectivity for the modern, global consumer. Whether you're a digital nomad, a business traveler, or a family on the move, Nomad provides affordable, seamless eSIM access in 200+ destinations worldwide.
As a part of LotusFlare's global ecosystem, you'll join a company that supports top-tier telecom operators like Deutsche Telekom, Globe Telecom, T-Mobile, and Singtel. LotusFlare's cloud-native Digital Network Operator (DNO) platform empowers digital-first experiences, drives customer engagement, and unlocks growth at scale. With headquarters in Silicon Valley and offices across Europe, and Asia, we're building a global-first, high-performance team.
This role is your chance to lead regional growth, influence global strategy, and help define how millions of people stay connected around the world.
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