Regional Marketing Lead, Portfolio

4 days ago

Singapore Rockwell Automation Full time

Rockwell Automation is hiring

We are looking for a **Regional Marketing Lead, Portfolio - Software & Control, AP** to be based in our Singapore office.

He / She will be the strategic partner and growth enabler for the Software & Control portfolio by **leading the development and execution of SWC portfolio marketing plans to support Asia Pacific **and sub-region BU business goals and strategic priorities.

Job Responsibilities:

- Develop and execute the annual SWC portfolio marketing plan in partnership with the Business Unit management and field marketing teams which supports the AP and subregion strategic growth priorities driving solid focus on ROI, strengthening Rockwell Automation brand and accelerating customer decision making/buying process.
- Define metrics to measure ROI for all marketing activities as defined in the Marketing plan.
- Monitor key regional market trends and the competitive landscape to identify market opportunities and areas for growth for the portfolio.
- Support goal alignment and collaboration between BU leaders, Field Marketing and sales on execution of portfolio activities including programs and launches.
- Collaborate with the global portfolio marketing team in global portfolio programs planning and development to support AP business objectives and market opportunities; get alignment on results and lead program execution in AP.
- In support of the AP specific Portfolio business priorities, plan, develop and lead execution of integrated AP focused portfolio marketing programs that drive revenue growth in AP.
- Drive effective product launches through proper launch process and stakeholder management.
- In conjunction with wider AP marketing team plan and drive implementation of all portfolio market campaigns, programs, launches as per the marketing plan, ensure adherence to budget, perform ROI analysis on all marketing activities.
- Maintain regular engagement with AP BU stakeholders for marketing plan alignment and buy-in.

**Requirements**:

- Bachelor’s Degree in marketing / Business Management / Engineering or equivalent
- ** 6 to 8 years of B-to-B marketing experience in technology or software industry**:

- Track record of effective collaboration across multiple business functions and leading cross-functional teams
- Proficient in project management to manage projects proficiently, efficiently, and with full accountability for project results. Ensuring that all constituent partners and associates for successful project implementation are managed and coordinated to completion of project goals
- Understanding of marketing infrastructure requirements, including marketing automation, digital and social marketing, business intelligence and analytics
- Excellent interpersonal, communication and influencing skills
- Solid business and financial acumen to develop and deliver on marketing plan
- Business partnering capability to get alignment with sales organization on marketing plan
- Strong collaboration, influencing and negotiations skills
- Ability to navigate and resolve complex situations involving multiple stakeholders
- Advanced planning and organization capabilities for timely execution of priorities
- Able to balance between providing strategic oversight and hands-on execution
- Good communication skills (Listening, verbal and written)

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