Go-to-Market Specialist

4 weeks ago


Singapore The Business Tailor LLP Full time

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We're looking for a driven Go-to-Market Specialist who blends advertising expertise with technical marketing insights. This role is ideal for someone who understands both the art of compelling communication and the automation-led marketing and can turn our CRM and AI solutions into demand magnets.

Responsibilities

  • Develop and execute go-to-market strategies for CRM and automation-led campaigns
  • Recommend and test emerging marketplaces to optimize brand reach and lead generation
  • Translate technical product capabilities into engaging, conversion-ready ads and marketing assets
  • Collaborate with designers and content creators to deliver multi-channel campaigns
  • Monitor campaign performance, iterate messaging, and apply insights to scale impact
  • Use data to drive decision-making around audience targeting, budgeting, and channel mix

Qualifications

  • Solid experience in digital advertising, especially in B2B environments
  • Strong technical understanding of CRM tools, marketing automation, and AI-based platforms
  • Skilled in campaign planning, copywriting for ads, and performance tracking
  • Familiarity with ad platforms like LinkedIn Campaign Manager, Meta Ads, and retargeting tools
  • Strategic mindset with a creative edge knows how to turn audience insights into action
  • Comfortable testing new advertising venues and adapting strategy across platforms
Seniority level
  • Seniority level Entry level
Employment type
  • Employment type Full-time
Job function
  • Job function Sales and Business Development
  • Industries IT Services and IT Consulting

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