
Go-to-Market Specialist
4 weeks ago
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We're looking for a driven Go-to-Market Specialist who blends advertising expertise with technical marketing insights. This role is ideal for someone who understands both the art of compelling communication and the automation-led marketing and can turn our CRM and AI solutions into demand magnets.
Responsibilities
- Develop and execute go-to-market strategies for CRM and automation-led campaigns
- Recommend and test emerging marketplaces to optimize brand reach and lead generation
- Translate technical product capabilities into engaging, conversion-ready ads and marketing assets
- Collaborate with designers and content creators to deliver multi-channel campaigns
- Monitor campaign performance, iterate messaging, and apply insights to scale impact
- Use data to drive decision-making around audience targeting, budgeting, and channel mix
Qualifications
- Solid experience in digital advertising, especially in B2B environments
- Strong technical understanding of CRM tools, marketing automation, and AI-based platforms
- Skilled in campaign planning, copywriting for ads, and performance tracking
- Familiarity with ad platforms like LinkedIn Campaign Manager, Meta Ads, and retargeting tools
- Strategic mindset with a creative edge knows how to turn audience insights into action
- Comfortable testing new advertising venues and adapting strategy across platforms
- Seniority level Entry level
- Employment type Full-time
- Job function Sales and Business Development
- Industries IT Services and IT Consulting
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