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Head, Affluent Marketing
1 month ago
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Who We Are
As Singapore's longest established bank, we have been dedicated to enabling individuals and businesses to achieve their aspirations since 1932. How? By taking the time to truly understand people. From there, we provide support, services, solutions, and career paths that meet their individual needs and desires.
Who We Are
As Singapore's longest established bank, we have been dedicated to enabling individuals and businesses to achieve their aspirations since 1932. How? By taking the time to truly understand people. From there, we provide support, services, solutions, and career paths that meet their individual needs and desires.
Today, we're on a journey of transformation. Leveraging technology and creativity to become a future-ready learning organisation. But for all that change, our strategic ambition is consistently clear and bold, which is to be Asia's leading financial services partner for a sustainable future.
We invite you to build the bank of the future. Innovate the way we deliver financial services. Work in friendly, supportive teams. Build lasting value in your community. Help people grow their assets, business, and investments. Take your learning as far as you can. Or simply enjoy a vibrant, future-ready career.
Your Opportunity Starts Here.
Marketing lead for OCBC's high net worth customer segments – Premier Banking and Premier Private Client.
Roles & Responsibilities
- Lead the marketing strategy to drive brand health, client acquisition, client engagement and sales and revenue growth for Premier Banking and Premier Private Client in Singapore and regional markets.
- Work closely with internal stakeholders including segment, product, analytics, legal and compliance teams, and external agencies to ensure timely and effective planning, developing and delivery of marketing projects and campaigns.
- Review, plan and develop client tools and assets to deepen client engagement and support delivery of business growth.
- Lead the media strategy and execution for Premier Banking and Premier Private Client in Singapore, contributing to leads and supporting new to bank acquisition. Regular supervision and providing steer to media agency for paid media optimisation.
- Marketing budget management to balance cost per acquisition and effectiveness in marketing spend.
- Events lead for Premier Banking and Premier Private Client, which may be in the form of physical seminars, appreciation dinners or webinars. Provide fresh perspectives and challenge status quo by bringing new experiences for clients.
- At least 10 years marketing experience, preferably in a financial institution.
- Experience in HNW client segments and understanding of banking and investments will be an advantage.
- Strong understanding of the wealth management landscape in Singapore and the region, with cross-border marketing experience being an edge.
- Degree in Marketing, Business or Communications.
- Great communication skills and able to manage dynamics of internal and external stakeholders.
- Project management skills and experience in managing creative and media agencies.
- Strong business acumen and agile in adapting to changing environments and needs.
- Digitally savvy and have Martech platforms experience.
As Singapore's longest established bank, we have been dedicated to enabling individuals and businesses to achieve their aspirations since 1932. How? By taking the time to truly understand people. From there, we provide support, services, solutions, and career paths that meet their individual needs and desires.
Today, we're on a journey of transformation. Leveraging technology and creativity to become a future-ready learning organisation.
But for all that change, our strategic ambition is consistently clear and bold, which is to be Asia's leading financial services partner for a sustainable future.
We invite you to build the bank of the future. Innovate the way we deliver financial services. Work in friendly, supportive teams. Build lasting value in your community. Help people grow their assets, business, and investments. Take your learning as far as you can. Or simply enjoy a vibrant, future-ready career. Your Opportunity Starts Here.
What we offer
Competitive base salary. A suite of holistic, flexible benefits to suit every lifestyle. Community initiatives. Industry-leading learning and professional development opportunities. Equal opportunity. Fair employment. Selection based on ability and fit with our culture and values. Your wellbeing, growth and aspirations are every bit as cared for as the needs of our customers.
What We Offer
Competitive base salary. A suite of holistic, flexible benefits to suit every lifestyle. Community initiatives. Industry-leading learning and professional development opportunities. Your wellbeing, growth and aspirations are every bit as cared for as the needs of our customers. Seniority level
- Seniority level Executive
- Employment type Full-time
- Job function Marketing and Sales
- Industries Banking
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