SD, Business Partners and Enablement

SD, Business Partners and Enablement - #AIDA

At Singtel, we believe in the strength of a vibrant, diverse and inclusive workforce where backgrounds, perspectives and life experiences of our people help us innovate and create strong connections with our customers. We strive to ensure all our people practices are non-discriminatory and provide a fair, performance-based work culture that is diverse, inclusive and collaborative.

Join us and experience what it’s like to be with an Employer of Choice*. Together, let’s create a brighter digital future for all. *Awarded at the HR Fest Awards 2020.

Powering the Future with AIDA

To lead the next phase of our AI evolution, we’ve launched a new business unit AIDA – Artificial Intelligence & Data Analytics – a strategic engine driving our transformation designed to scale our AI ambitions with precision and purpose. This marks a pivotal shift in how we operate, innovate, and serve to embed intelligence into every layer of our business

At Singtel, this is more than a technology upgrade. It’s a strategic transformation that redefines how value is created across the enterprise core— augmenting human capabilities and unlocking entirely new potential. It is a transformation journey by aligning people, platforms, and processes under one cohesive strategy. Our mission is to build AI literacy, and foster a culture where intelligence empowers people

We welcome you to join us on a transformational journey that’s reshaping the telecommunications industry — and redefining what’s possible with AI at its core. Grow with us in a workplace that champions innovation, embraces agility, and puts human potential at the heart of everything we do.

• Partner with business leaders to identify, prioritize, and deliver high-impact AI use cases that drive customer value, revenue uplift, cost savings, and service excellence.
• Shape and maintain an integrated AI roadmap for the Consumer Business, aligned with strategic goals and operational needs.
• Serve as the bridge between business needs and AI capabilities, translating commercial challenges into scalable solutions with data and engineering teams.
• Lead the ideation-to-execution lifecycle, ensuring production-grade AI solutions are deployed and adopted successfully.

Process Reimagination & Digital Transformation

• Challenge status quo processes and drive reengineering of customer journeys and operational workflows through AI, automation, and analytics.
• Lead design thinking workshops and process mapping initiatives to co-create AI-powered "future state" operating models.
• Collaborate with product, technology, and operations teams to embed AI into the core DNA of business processes.

AI Literacy, Change Management & Adoption

• Design and lead enterprise-wide change management programs that support AI understanding, mindset shifts, and behavioral transformation.
• Work with HR, L&D, and functional leaders to scale AI literacy and hands-on enablement across departments and seniority levels.
• Establish a network of AI champions across Consumer Business to embed use cases and amplify adoption.

Responsible AI & Governance

• Ensure all initiatives align with responsible AI principles, ethical use, and compliance frameworks.
• Collaborate with AIDA’s central governance team to implement model risk assessment, explainability, and human-in-the-loop practices.

Service Design Leadership & Integration for AI Transformation

• Provide strategic direction and coaching to the Service Designer to ensure alignment between AI transformation goals and human-centered design approaches.
• Integrate service design into the AI use case lifecycle by embedding best practices in process reimagination, journey mapping, and UX/UI design to deliver user-centric, scalable AI solutions.
• Facilitate cross-functional collaboration between business, design, and tech teams to ensure future-state workflows are both AI-ready and operationally viable.
• Oversee the creation and reuse of service blueprints, design assets, and process libraries to support faster, consistent AI deployment across business units.
• Ensure that design outputs meet enterprise design and governance standards, while also championing the voice of the customer and frontline employees in AI adoption initiatives.

Skills for Success:

• Advanced degree in Business, Data Science, Engineering, or related discipline preferred.
• 15+ years of leadership experience in AI, digital transformation, or business strategy roles.
• Proven track record delivering AI and analytics solutions at scale in customer-focused environments (e.g., telco, financial services, digital platforms).
• Deep understanding of customer lifecycle, retention, personalization, and service excellence metrics.
• Demonstrated expertise in process transformation, design thinking, or operational excellence methodologies.
• Experience leading cross-functional agile squads and working in matrixed, federated organizations.
• Strong communication, facilitation, and change leadership skills with a passion for enabling people and business transformation.

Are you ready to say hello to BIG Possibilities?

Take the leap with Singtel to unlock new opportunities and accelerate your growth. Apply now and start your empowering career