Field Marketing Manager

Overview

Join to apply for the Field Marketing Manager - Asia role at Anaplan.

At Anaplan, we are a team of innovators focused on optimizing business decision‑making through our AI‑infused scenario planning and analysis platform so our customers can outpace their competition and the market. Our Winning Culture unites Anaplanners across teams and geographies in commitment to our customers’ success. Our customers include Coca‑Cola, LinkedIn, Adobe, LVMH and Bayer among 2,400+ global companies relying on our platform.

Our Winning Culture champions diversity of thought and ideas. We behave like leaders regardless of title, are committed to ambitious goals, and celebrate wins big and small. Supported by operating principles of being strategy‑led, values‑based and disciplined in execution, you’ll be inspired, connected, developed and rewarded here. Join us to build what’s next together.

Key Responsibilities

• Own the strategy: Develop and execute marketing plans that align with business goals and drive measurable growth.
• Run it like a business: Manage budgets, timelines, and priorities with a P&L mindset, ensuring ROI for every activity.
• Lead from the front: Drive campaigns end-to-end — from market research and positioning to creative execution and performance tracking.
• Be resourceful: Identify opportunities, solve problems, and adapt quickly without waiting for instruction.
• Cross‑functional leadership: Partner with sales, product, and operations to ensure seamless go‑to‑market execution.
• Data‑driven decisions: Use analytics and insights to refine strategies and deliver better outcomes.

Your Impact

• Strategic Advisory: Generate plans for countries including Singapore, Malaysia, Hong Kong, Indonesia, Thailand and Philippines.
• Trusted Advisor: Build trusted relationships with key partners, customers and prospects through marketing campaigns.
• Thought Leadership: Establish Anaplan at industry events, in thought leadership opportunities, and through social media.

What We’re Looking For

• Proven experience managing marketing programs with measurable success – 10+ years in Field Marketing roles.
• Experience in high technology B2B enterprise software field marketing; SaaS/on‑demand software experience highly desired.
• Proven experience with Account Based Marketing techniques and ability to work with global cross‑functional commercial teams to develop ABM programs for key accounts.
• Ability to think big picture and use both traditional and modern marketing tactics to design effective programs.
• Splash, CRM (Salesforce.com) and Marketing Automation (Marketo) experience strongly preferred.
• Strong analytical skills to identify ROI of marketing programs.
• Entrepreneurial spirit and ability to work independently with minimal oversight.
• Strong project management and stakeholder engagement skills.
• A hands‑on approach — willing to roll up sleeves and make things happen.

DEIB Commitment

Our Commitment to Diversity, Equity, Inclusion and Belonging (DEIB): We believe attracting and retaining the best talent and fostering an inclusive culture strengthens our business. DEIB improves our workforce, enhances trust with our partners and customers, and drives business success. Build your career in a place where diversity, equity, inclusion and belonging aren’t just words on paper – this is what drives our innovation, it’s how we connect, and it contributes to what makes us a market leader. We hire you for who you are, and we want you to bring your authentic self to work every day.

We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, perform essential job functions, and receive equitable benefits and all privileges of employment. Please contact us to request accommodation.

Fraud Recruitment Disclosure

Fraud Recruitment Disclaimer: It has come to our attention that fraudulent and fictitious job opportunities are being circulated on the Internet. Prospective candidates are being contacted by certain individuals, mainly through telephone calls, emails and correspondence, claiming they are representatives of Anaplan. The main purpose of these communications is to obtain privileged information from individuals.

Anaplan does not offer job offers via email and will extend offers verbally by a member of our internal recruitment team or after extensive interview processes with a recruitment team member and a hiring manager via video or in person. All emails from Anaplan would come from an @anaplan.com address. If you have doubts about authenticity, email before taking any action.

Seniority level

• Mid-Senior level

Employment type

• Full-time

Job function

• Marketing and Sales

Industries

• IT Services and IT Consulting

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