Field Marketing Specialist

3 days ago

Singapur, Singapore Cobo Full time

We are looking for a dynamic Field Marketing Specialist to drive Cobo’s brand visibility, community engagement, and lead generation across the APAC region. This is a dynamic, cross-functional role that combines regional campaign execution, event marketing, and digital engagement - including social media. It is an excellent opportunity to thrive in driving impact across both offline and online channels.

Responsibilities
  • Plan and execute integrated field marketing campaigns, including virtual and in-person events, roundtables, partner activations, and sponsored conferences
  • Manage Cobo’s regional social media presence (LinkedIn, Twitter/X, Telegram, etc.) to grow engagement and communicate thought leadership
  • Create, localize, and publish content that resonates with institutional and B2B Web3 audiences
  • Align closely with the Sales and BD teams to support account-based marketing efforts and track lead generation results
  • Own end-to-end logistics for field programs - from planning to execution to post-event reporting
  • Track campaign performance, analyze social media metrics and ROI, and optimize strategies based on insights
  • Ensure brand consistency across all marketing materials and public-facing communications
Qualifications
  • Minimally 3 to 5 years of experience in B2B marketing, with exposure to both event/field execution and digital content or social media
  • Strong organizational and project management skills with a proactive, hands-on approach
  • Experience in tech, SaaS, fintech, or Web3 preferred
  • Strong writing and communication skills; ability to tailor content to platform and audience
  • Familiar with tools such as HubSpot, Salesforce, and social scheduling platforms
Seniority level
  • Mid-Senior level
Employment type
  • Full-time
Job function
  • Marketing and Public Relations
Industries
  • Technology, Information and Internet
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