
Biddable Digital Operations Director
3 weeks ago
Publicis Groupe Singapore is seeking a talented individual to join the team and our bespoke agency for a globally recognized company known for its iconic brands across Snacking, Petcare and Food & Nutrition across our network and around the globe. This is a unique opportunity to partner with iconic brands on their marketing transformation journey. You will help enable the client to future-proof their business, whilst also being part of a Power of One model that integrates media, production, data & tech, social, influencer and commerce to create end-to-end PESO experiences. The global team will consist of individuals from over 70 markets, all operating with the same vision: To build a better today, for tomorrow.
Key Responsibilities- Biddable Hub Model & WoW Lead the deployment, optimisation, and continuous improvement of the biddable hub model and WoW across all Regional and Local markets. Ensure the hub is fully integrated with SEO, retail media, connected commerce, TAAG, and APEX, promoting cross-channel collaboration and aligned delivery processes. Identify, scope, and implement operational enhancements, workflows, and automation solutions to improve efficiency and campaign quality.
- Campaign Delivery Excellence Oversee the operational delivery of all biddable campaigns, ensuring set-up, optimisation, reporting, and finance processes are accurate, timely, and compliant with best practices. Build and maintain frameworks for world-class optimisation, test & learn, and performance commentary, ensuring learnings are leveraged in future planning. Partner with Global Biddable team and your regional Biddable Hub Lead to maintain a central repository of campaign and test learnings, ensuring insights are shared across markets.
- Hub Operations, Tools & Governance Ensure adoption and effective use of key tools (AuditPro, CapSure, CoreOS modules, and other client platforms) across all teams. Drive collaboration between hub teams, TAAG, and Regional and Local markets to maintain consistent workflows and output quality. Oversee adherence to data governance, compliance, and accuracy standards, including naming conventions.
- Stakeholder Engagement Build trusted relationships with senior stakeholders, both globally and locally, ensuring biddable delivery consistently meets and exceeds expectations. Act as a key point of contact for operational excellence discussions with internal leadership and cross-agency teams. Anticipate and proactively present operational and process innovations that add value to the client and hub delivery.
- Team Leadership & Collaboration Directly manage the Biddable Campaign Manager, ensuring objectives are clear and performance is consistently high. Foster a strong, unified culture across onshore and offshore teams, ensuring daily collaboration and knowledge sharing. Support the development, training, and progression of all direct reports, driving team growth and capability building.
- Bachelors degree in related fields
- 10+ years with proven experience leading large, multi-market biddable activation teams across search, social, and programmatic.
- Strong expertise in operational excellence, workflow management, and digital governance.
- Experience in deploying and improving hub models and cross-channel collaboration frameworks.
- Skilled in stakeholder engagement at senior client and agency leadership levels.
- Strong working knowledge of campaign activation processes, optimisation frameworks, and automation solutions.
- Exceptional organisational, leadership, and communication skills, with the ability to unify and inspire geographically dispersed teams.
- Track record in driving process innovation and delivering operational improvements at scale.
- Not Applicable
- Full-time
- Management and Manufacturing
- Advertising Services
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