
Lifecycle Marketing Specialist—Singapore
2 weeks ago
Lifecycle Marketing Specialist—Singapore at Plaud.ai
What You Will Do- Manage end-to-end user communication channels, including EDM, Push Notifications, and more, across multi-country audiences in the APAC region.
- Test and optimize comms and content strategy to grow user lifecycle value for each country in the region.
- Build and manage automation, dynamic content, and personalized user journeys.
- Collaborate cross-functionally with growth, content, product, and design teams.
- Oversee list hygiene, growth, and segmentation in line with PDPA/GDPR/CAN-SPAM.
- 2+ years of hands-on experience in user operations and/or email marketing.
- Experience in AI Software, SaaS, e-commerce, and DTC industries.
- Familiar with email marketing, push notifications, and SMS.
- Skilled in automation, segmentation, and CRM/email integrations.
- Excellent project management and communication skills.
- Data-driven and analytical mindset.
- Fluent in English and Chinese.
- Understanding of regional privacy laws (PDPA, GDPR, etc.).
- Experience with Klaviyo, Salesforce, or other omnichannel communications tools.
- Knowledge of HTML/CSS for editing email templates.
- Proficiency in Japanese or Korean.
- Entry level
- Full-time
- Marketing and Sales
- Technology, Information and Media
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