Lifecycle Marketing Specialist

4 days ago

Singapore beBeeMarketing Full time $40,000 - $60,000
Job Description

We are seeking a skilled Lifecycle Marketing Specialist to join our team and support the execution of lifecycle marketing strategies across email, owned channels, and paid media. As a key member of our marketing team, you will assist in day-to-day operational tasks across campaigns, content preparation, reporting, and marketing platforms.

The successful candidate will have a strong foundation in lifecycle marketing, with excellent analytical skills, attention to detail, and ability to work collaboratively in a team environment.

This is an excellent opportunity for fresh graduates or those with limited experience to build a strong foundation in lifecycle marketing through hands-on training and mentorship.


Key Responsibilities
  • Support the development and execution of lifecycle marketing strategies across email, owned channels, and paid media.
  • Help coordinate reader engagement newsletters, including content sourcing and asset preparation in collaboration with editorial and creative teams.
  • Provide support for subscriber engagement initiatives and events.
  • Assist in implementing lifecycle marketing initiatives aimed at reducing churn and improving subscriber retention.
  • Maintain campaign tracking sheets and prepare performance reports using tools such as Emarsys, Google Analytics, and Tableau.

Requirements

To be successful in this role, you will need:

  • Strong organisational skills with attention to detail.
  • Strong analytical skills with the ability to interpret data and draw actionable conclusions.
  • Excellent communication skills and ability to work collaboratively in a team environment.
  • Self-motivated with a proactive approach to learning and problem-solving.
  • Bachelor's degree / Diploma in Marketing, Business, or related field.

About Us

We are a leading media company committed to producing credible, balanced, and objective news and analysis. We welcome talented individuals to join us and grow a career in a vibrant and collaborative environment built around a culture of respect and inclusivity.

We are committed to rewarding our people fairly and developing them in their careers.


How to Apply

If you are passionate about marketing and eager to develop your career, please submit your application and resume for consideration.

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