Lifecycle Marketing Specialist

7 days ago

Singapore beBeeMarketing Full time $40,000 - $80,000
Job Description

The primary responsibility of this role is to assist in the execution of lifecycle marketing strategies across various channels. This includes email, owned channels, and paid media. The goal is to drive user retention, engagement, and revenue growth for our newspaper publications.

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Working under the guidance of the Lifecycle Marketing Manager, you will be responsible for day-to-day operational tasks across campaigns, content preparation, reporting, and marketing platforms. This is an excellent opportunity for fresh graduates or those with limited experience to build a strong foundation in lifecycle marketing through hands-on training and mentorship.

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Campaign & Content Execution

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  • Support the development and execution of lifecycle marketing strategies.
  • Help coordinate reader engagement newsletters, including content sourcing and asset preparation in collaboration with editorial and creative teams.
  • Provide support for subscriber engagement initiatives and events.
  • Engage & Retention Support
  • Assist in implementing lifecycle marketing initiatives aimed at reducing churn and improving subscriber retention.
  • Help set up promotional mechanics for campaigns such as free trials, premium gifts, or exclusive deals.
  • Operational & Data Analysis Support
  • Maintain campaign tracking sheets and prepare performance reports using tools such as Emarsys, Google Analytics, and Tableau.
  • Assist in conducting A/B tests, monitoring results, and documenting learnings.
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Required Skills and Qualifications

Strong organisational skills with attention to detail are essential for this role. Strong analytical skills with the ability to interpret data and draw actionable conclusions are also required. Excellent communication skills and ability to work collaboratively in a team environment are necessary. Self-motivated individuals with a proactive approach to learning and problem-solving are preferred. Passion for marketing and a desire to develop a career in lifecycle marketing are highly valued. A Bachelor's degree / Diploma in Marketing, Business, or related field is preferred. Proven experience in a consumer-facing business is an advantage. Fresh graduates are welcome; experience in a consumer-facing business or marketing role is an advantage.

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Benefits

This role offers opportunities for personal and professional growth. With a vibrant and collaborative environment, you will have the chance to work with talented individuals and contribute to the success of the company. As an employer, we are committed to rewarding our people fairly and developing them in their careers.

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