Lifecycle Marketing Specialist

2 weeks ago

Singapore beBeeMarketer Full time $50,000 - $60,000
Job Description

We are seeking a skilled marketing professional to execute lifecycle marketing strategies and drive user retention, engagement, and revenue growth for our newspaper publications.

This role involves managing campaigns across email, owned channels, and paid media, as well as overseeing the creation of reader engagement newsletters in coordination with editorial and creative teams.

The ideal candidate will have prior marketing experience, strong analytical skills, and excellent communication skills, with the ability to work collaboratively in a team environment.

Key Responsibilities
  • Manage and execute lifecycle marketing campaigns, including campaign planning, execution, and analysis.
  • Oversee the creation of reader engagement newsletters, coordinating content with editorial and creative teams.
  • Assist in implementing lifecycle marketing initiatives aimed at reducing churn and improving subscriber retention.
  • Support retention and conversion campaigns, including managing offer set-up, tracking results, and reporting performance.
  • Analyse market, competitor, and subscriber data to recommend new engagement strategies.
Required Skills and Qualifications
  • Strong organisational skills with attention to detail.
  • Strong analytical skills with the ability to interpret data and draw actionable conclusions.
  • Familiarity with marketing tools (e.g., Emarsys, Google Analytics, Tableau) is a plus.
  • Excellent communication skills and ability to work collaboratively in a team environment.
  • Bachelor's degree / Diploma in Marketing, Business, or related field.
  • 1–3 years' relevant marketing experience preferred.
Benefits

This role offers the opportunity to work independently while contributing to strategic retention and engagement goals. Ideal candidates will be self-motivated with a proactive approach to learning and problem-solving, and passion for marketing and a desire to develop a career in lifecycle marketing.

Others

We welcome talented individuals to join us and grow a career in a vibrant and collaborative environment built around a culture of respect and inclusivity.

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