Lifecycle Marketing Specialist

1 week ago


Singapore beBeeMarketing Full time $40,000 - $80,000
Job Overview

This role plays a vital part in our efforts to drive user retention, engagement, and revenue growth for our newspaper publications.

Working under the guidance of the Lifecycle Marketing Manager, you will assist in day-to-day operational tasks across campaigns, content preparation, reporting, and marketing platforms.

This is an excellent opportunity for fresh graduates or those with limited experience to build a strong foundation in lifecycle marketing through hands-on training and mentorship.

Key Responsibilities:
  • Support the development and execution of lifecycle marketing strategies across email, owned channels, and paid media.
  • Help coordinate reader engagement newsletters, including content sourcing and asset preparation in collaboration with editorial and creative teams.
  • Provide support for subscriber engagement initiatives and events.
  • Assist in implementing lifecycle marketing initiatives aimed at reducing churn and improving subscriber retention.
  • Help set up promotional mechanics for campaigns such as free trials, premium gifts, or exclusive deals.
  • Assist in conducting market research, competitor analysis, and user behavior analysis to identify growth opportunities.


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