Branding Manager

3 days ago


Singapur, Singapore Red Alpha Cybersecurity Pte Ltd Full time

Role Description

We are seeking a B2B Branding Manager to join our team. As a B2B Branding Manager, you will be responsible for developing and implementing brand strategies that effectively communicate our company's vision, values, and offerings to our target audience.

Key Responsibilities:

  • Develop and implement brand strategies that align with our company's goals and objectives
  • Define and maintain brand standards, guidelines, and messaging across all channels
  • Work closely with cross-functional teams to ensure brand consistency and alignment across all touchpoints
  • Manage the development and execution of creative and engaging campaigns
  • Monitor market trends and competitive landscape to identify opportunities and inform brand strategy
  • Collaborate with external agencies and partners to support brand initiatives
  • Measure and analyze brand performance metrics, providing insights and recommendations for improvement
  • Stay up-to-date with industry trends and best practices in B2B branding
  • Write and edit content for various branding collateral, including website copy, blog posts, and social media content

Requirements

  1. Minimum of 5 years of experience in B2B branding or a related field
  2. Demonstrated success in developing and implementing brand strategies
  3. Strong understanding of B2B principles and strategies
  4. Excellent written and verbal communication skills
  5. Ability to think creatively and strategically
  6. Ability to work independently
  7. Strong project management skills and ability to meet deadlines
  8. Experience in the cybersecurity industry or related field is a plus
  9. Bachelor's degree in Marketing, Business, or a related field

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