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Brand Marketing Manager
2 weeks ago
The Role
As a Marketing Manager in the Brand Marketing Team, you'll have a crucial role in shaping and implementing marketing strategies for SG Hospital, part of IHH Healthcare. Your duties will include brand management, leadership, engaging with hospital CEOs, and creating go-to-market plans for the local B2C market.
Key Responsibilities
- Lead annual business planning to enhance Hospital positioning and introduce new services.
- Establish IHH SG Hospital as a health insurance literacy authority.
- Use Power BI insights to map customer journeys and develop growth strategies.
- Implement marketing plans and provide monthly reports on performance.
- Collaborate with internal teams and agencies to ensure marketing aligns with brand guidelines.
- Build relationships with hospital CEOs for top-notch service delivery.
- Present monthly marketing reports to key stakeholders.
- Work on ad-hoc projects to enhance business decisions.
- Drive Go-To-Market strategies for the local B2C Market.
- Coordinate business plans execution and track progress against KPIs.
- Develop project plans, monitor milestones, and manage finances.
Qualifications & Experience
Requirements:
• Bachelor's degree in business, marketing, communication, or related field.
• Minimum of 8 years' experience in marketing or agency roles.
• Ability to influence stakeholders and lead cross-functional teams effectively.
• Strong analytical skills to drive business decisions.
• Proficiency in MS Excel, MS PowerPoint, and MS Power BI.
If you're self-motivated, possess great communication skills, and excel in creative problem-solving, this position offers a fantastic opportunity to drive marketing efforts for SG Hospital.
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