Manager, Strategic Communications and Branding

2 weeks ago

Singapur, Singapore Careers@Gov Full time
IMDA is seeking a creative and dynamic Manager to join our Strategic Communications and Branding team. In this role, you will need to demonstrate strong skills in writing, editing, presentation, listening, and storytelling, as well as creativity, strategic thinking, problem-solving, and project management. You will also need to be able to adapt to changing situations and audiences and collaborate with different departments and teams to ensure consistent and coherent messaging across the organisation.

Responsibilities

Corporate Communication:

  • Develop and execute strategic communication and narratives, including IMDA's Message House, to convey key messages across all communication touchpoints.
  • Oversee all aspects of media relations and engagement to position IMDA as the Architect of Singapore's Digital Future.
  • Develop and manage C-Suite communication channels to grow mindshare of IMDA initiatives, programmes and policies on a daily basis, including management of third-party agencies as needed.
  • Provide support in the Crisis Management Strategy and immediate response plans to mitigate reputational risks.
  • Collaborate with various teams to harmonise plans and messaging with intended audiences from strategic lens  
  • Coordinate efforts with other agencies, ministries, where required

Brand Strategy and Management:

  • Manage Brand Research initiatives and utilise findings to develop brand strategy and architecture for IMDA's main and sub-brands.
  • Translate brand strategy into compelling narratives, visuals, and employer branding plans.
  • Ensure consistent application of brand strategy across all touchpoints to present a unified and compelling brand presence.

Requirements

  • 5-8 years of relevant experience in Public Relations/Government Comms/Public Affairs/Journalism.
  • Strong creative writing and presentation skills; adept at managing senior stakeholders for public engagements.
  • Ability to understand business units’ needs and translate them into impactful strategic communications plans.
  • Proficiency in managing third-party agencies/vendors/suppliers.
  • Prior experience working with and pitching to journalists across media channels would be an advantage.

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